Airbnb
HostCommunicationsStrategyLead
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“Host Communications Strategy Lead at Airbnb. Skills: Host Communications Strategy, Messaging and Positioning, Campaign Development, Cross-functional Leadership. Own positioning and launch communications plans for new features, products and corporate/community updates. Establish engagement and business goals for key announcements and campaigns”
What You'll Achieve.
drive adoption for key products and features; foster host success; engender trust in Airbnb as hosts’ platform of choice; Establish engagement and business goals for key announcements and campaigns; develop KPI and measurement frameworks; report out on key reach and engagement metrics as well as relevant business metrics
Industry & Context.
solve problems
occasional work at an Airbnb office or attendance at offsites, must live in a state where Airbnb, Inc. has a registered entity
What They're Looking For.
Must Have
10+ years experience in marketing or communications, at a world class tech company or startup, Best-in-class verbal and written communicator, writing background and editorial acumen a must, Ability to translate complicated product features and complex community policies (reviews, fees, cancellation policies) into clear, compelling narratives, Ability to lead and drive initiatives across a matrixed organization, solve problems and influence cross-functional teams, Experience managing through cross functional teams, Versed in product strategy, design and development principles and processes, Managed creative agencies and led creative production, Conducted, synthesized and applied user insights, research and testing to marketing strategy, Passion for Airbnb
Nice to Have
Experience in platform or community-driven businesses is a plus, Airbnb hosts are preferred
What You'll Do.
Own positioning and launch communications plans for new features
products and corporate/community updates
Establish engagement and business goals for key announcements and campaigns
draft messaging frameworks and positioning decks
and oversee communications execution (including writing
Identify key audiences and segments to focus on
and build plans that support these goals
Develop proactive and reactive communications plans
Champion the community and user in all decisions
Oversee creative collaboration between product design
community and marketing teams
How You'll Work.
Team & Collaboration
collaborating with both technical and creative teams; Work in partnership with owned one-way and two-way channel owners (Community Center, Resource Center, social, CX, email) to define editorial approach and messaging; Work with channel owners to report out on key reach and engagement metrics as well as relevant business metrics; Partner with the ops team to manage & distribute sentiment dashboards, both announcement-specific and ongoing; Oversee creative collaboration between product design, content strategy, community and marketing teams; Serve as both an individual contributor and a cross-functional leader; lead and drive initiatives across a matrixed organization; influence cross-functional teams; Experience managing through cross functional teams
Communication Scope
Best-in-class verbal and written communicator; writing background and editorial acumen a must; Ability to translate complicated product features and complex community policies (reviews, fees, cancellation policies) into clear, compelling narratives
Process & Methodology
launch communications plans, campaigns, editorial approach, manage campaign-related feedback, proactive and reactive communications plans, manage & distribute sentiment dashboards
Full Job Description
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join: Airbnb’s mission is to create a world where anyone can belong anywhere. We are building an end-to-end travel platform that supports every part of a trip, grounded in trust, belonging, and human connection. Hosts are at the center of everything we do. Airbnb creates opportunities for millions of hosts to build businesses, form relationships, and positively impact their communities. The Airbnb Community team treats hosts as true partners by fostering connection, supporting their growth and success, and incorporating host feedback into products, policies, and platform evolution. The Difference You Will Make: The ideal candidate will have a blend of strategic communications and marketing backgrounds, as well as experience collaborating with both technical and creative teams. We are looking for a fantastic writer with a sharp eye for messaging and positioning, as well as a deep understanding of email marketing, social, in-product channels, and AI. They will bring a tremendous passion for Airbnb’s mission, empathy and understanding of our community, and a go-getter approach. This role will bring together traditional product marketing and communications skills to drive adoption for key products and features, foster host success, and engender trust in Airbnb as hosts’ platform of choice. A Typical Day: Own positioning and launch communications plans for new features, products and corporate/community updates. Establish engagement and business goals for key announcements and campaigns. Work with analysts and data scientists to develop KPI and measurement frameworks. Develop campaigns, draft m
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