Ruby Labs
consumer products, health, education, entertainment
HeadofUserAcquisition
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“Head of User Acquisition at Ruby Labs. Skills: User Acquisition strategy, Team leadership, Budget management, Data-driven execution. Lead the centralized User Acquisition Department. Define and own the overall UA strategy”
Industry & Context.
data-driven execution; quantitative and analytical skills; advanced analytics and attribution models; testing roadmap; creative iteration; data-driven creative briefs
located within approximately ± 4 hours of CET
What They're Looking For.
Must Have
7+ years in performance marketing, 3+ years in a senior leadership role overseeing UA at scale, background in subscription-based D2C products, Proven track record managing multi-million dollar monthly paid budgets, Highly organized, data and results-driven leader, experience directly managing and developing a team of at least 5–7 UA professionals, Deep platform knowledge: Meta, TikTok, Google, Pinterest, Snapchat, and other paid social/search/display, Experience building and scaling teams, setting KPIs, leading under a centralized structure, quantitative and analytical skills, fluency in tools like Tableau, Google Analytics, , and Excel/SQL, Relentlessly driven, high-energy operator, Hands-on leader with a “first in, last out” mentality, Extremely high standards and low tolerance for poor execution, Obsessed with performance, ROI, and rapid iteration, management instincts: knows how to hire, coach, and develop A-players while holding teams accountable, Commercially obsessed
What You'll Do.
Lead the centralized User Acquisition Department
Define and own the overall UA strategy
Develop scalable processes
Manage and mentor a team
and performance management
Create a high-talent-density culture
Oversee large-scale budget management
Develop and implement strategic growth plans
Partner with data science
Own the testing roadmap
Collaborate with Managing Directors
Work closely with creative leads
Own vendor relationships
How You'll Work.
Team & Collaboration
acting as the key strategic and operational bridge between product, creative, and analytics; Manage and mentor a team of cross-platform UA Managers embedded in different product teams; Partner with data science; Collaborate with Managing Directors of each product; Work closely with creative leads
Full Job Description
ABOUT US Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ ABOUT THE ROLE We are redefining how User Acquisition (UA) works across our group. As Head of User Acquisition, you will lead a high-performance department delivering UA-as-a-Service to all our product teams. You will centralize operations, drive efficiencies, and establish a unified strategy across all paid traffic channels. You will also mentor and manage a distributed team of expert UA Managers across our portfolio, while acting as the key strategic and operational bridge between product, creative, and analytics. This is a high-impact leadership role suited for someone who thrives on scale, complexity, and data-driven execution. KEY RESPONSIBILITIES - Build and lead the centralized User Acquisition Department servicing multiple subscription products - Define and own the overall UA strategy across all platforms (Meta, TikTok, Google, Snapchat, Pinterest, etc.) - Develop scalable processes, standard operating procedures (SOPs), testing frameworks, and reporting systems - Design UA OKRs/KPIs for both department-wide success and individual team members - Manage and mentor a team of cross-platform UA Managers embedded in different product teams - Lead hiring, onboarding, training, and performance management processes across the UA function - Create a high-talent-density culture that fosters performance, collaboration, and growth - Oversee large-scale budget management across all platforms and products, ensuring efficient CAC and positive ROAS - Develop and implement strategic growth plans based on LTV:CAC ratios, retention, onboarding conversion, and ARPU - Partner with data s
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