Miro
Technology
HeadofScaledDemand
“Head of Scaled Demand at Miro. Skills: Demand engine, Conversion, AI integration. Build scaled demand engine. Stand up inbound chat”
What You'll Achieve.
Prove demand engine works; Clear accountability for pipeline; Clear accountability for ARR; Show impact vs existing channels
Industry & Context.
Translate data into action
What They're Looking For.
Must Have
Build and operate demand motions from scratch, Execution instinct, Deep understanding of conversion, Deep understanding of funnel mechanics, Deep understanding of routing, Deep understanding of attribution, Work directly with sales teams, Practical approach to AI, Integrate AI into workflows, Use AI for targeting, Use AI for routing, Use AI for decision-making, Analytical mindset, Translate data into action, Operate across strategy and execution, Work cross-functionally with Sales, Work cross-functionally with Marketing Ops, Work cross-functionally with Product
What You'll Do.
Build scaled demand engine
Stand up inbound chat
Optimize for conversion
Design outbound programs
Engage high-intent accounts
Drive high-velocity conversion
Build routing workflows
Build enrichment workflows
Build automation workflows
Define attribution frameworks
Implement attribution frameworks
Define incrementality frameworks
Implement incrementality frameworks
Build impact dashboards
Test and iterate performance
How You'll Work.
Team & Collaboration
Integrated Marketing team; SMB Sales team; Marketing Ops; Lifecycle team; Product Analytics; SMB reps
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