HeadofSalesDACH

HEAD OF SALES — DACH ABOUT EVERFIELD Everfield is a European software investment group that acquires and supports vertical SaaS businesses across Europe. Its mission is to help strong B2B software companies scale sustainably by providing long-term operational, financial, and strategic support. ABOUT DIGIFOOD Digifood is a European vertical SaaS company providing technology solutions for high-volume food service environments, including stadiums, arenas, event venues, catering operators, and multi-site food service businesses. Our platform combines food service management software, point-of-sale capabilities, and integrated payments to help operators manage complex, high-throughput hospitality environments more efficiently. As part of our European expansion, we are now looking for a senior commercial profile to help open and develop the German market. THE OPPORTUNITY Germany is a key growth market for Digifood. We are looking for a senior sales profile who can build the market from the ground up: identifying target accounts, developing relationships, building partnerships, managing complex sales cycles, and closing new business. This is a hands-on, entrepreneurial role for someone who is comfortable operating independently, creating their own pipeline, and building a commercial presence in a new market. The ideal candidate will bring a strong network in the German food service, hospitality, catering, events, stadium, or venue ecosystem, and will be able to turn existing relationships into qualified commercial opportunities. WHAT YOU’LL DO - Build and develop the German sales territory from the ground up. - Identify and target relevant accounts across large-scale food service, catering, stadiums, arenas, event venues, and multi-site hospitality operators. - Own the full sales cycle from first contact to negotiation and closing. - Build relationships with referral partners, resellers, hospitality consultants, technology partners, and relevant industry stakeholders. - Re