Company
Consumer Goods
HeadofRetailExpansion
Neural analysis suggests this role is
optimal for Senior candidates.
“Head of Retail Expansion. Skills: Retail expansion strategy, Partnership closing, Go-to-market strategy, Commercial negotiation. Lead retail and wholesale expansion strategy across the. Identify and close partnerships with major national retailers”
What You'll Achieve.
Ensure revenue growth; Maximize revenue; Maximize product visibility
Industry & Context.
Occasional travel
What They're Looking For.
Must Have
8+ years of experience in retail expansion, wholesale, business development, or consumer goods sales leadership roles, Proven track record of successfully taking a DTC or eCommerce-native brand into major retail or big-box retail channels, Experience managing international distributors and launching products in global retail markets, Established relationships with retail buyers and category managers across major US retail chains in pet, home, or consumer goods categories, Deep understanding of retail economics, including margin structures, trade spend, promotional planning, and retail compliance requirements, Negotiation skills with demonstrated success closing high-value, complex retail agreements, Experience managing retail P&L accountability and driving measurable revenue growth, Excellent communication and stakeholder management skills across internal teams and external partners
What You'll Do.
Lead retail and wholesale expansion strategy across the
Identify and close partnerships with major national retailers
Develop and execute go-to-market strategies for each retail
Negotiate complex commercial agreements with retail buyers
Own retail P&L performance
Ensure revenue growth and profitability
Build and manage international distribution networks
Oversee sell-through performance
Optimize assortment across retail accounts
Maximize revenue and product visibility
Collaborate cross-functionally with supply chain
Ensure seamless retail execution and channel alignment
Develop scalable processes for retail expansion
Manage partner performance
How You'll Work.
Team & Collaboration
Cross-functionally with supply chain; Cross-functionally with marketing; Cross-functionally with finance; Cross-functionally with eCommerce teams; Internal teams; External partners
Communication Scope
Stakeholder management
Process & Methodology
Forecasting, Inventory planning
Full Job Description
## Accountabilities Lead the retail and wholesale expansion strategy across the United States, identifying and closing partnerships with major national retailers and category leaders in home, pet, and consumer goods. Develop and execute go-to-market strategies for each retail channel, including pricing, packaging, promotional planning, and in-store merchandising alignment. Negotiate complex commercial agreements with retail buyers, including margins, co-op advertising, slotting fees, exclusivity terms, and trade spend structures. Own retail P&L performance, ensuring revenue growth, profitability, and alignment with broader company financial objectives. Build and manage international distribution networks across key markets such as the UK, EU, Canada, and Australia, including partner selection and contract negotiation. Oversee sell-through performance, reorder cycles, and assortment optimization across retail accounts to maximize revenue and product visibility. Collaborate cross-functionally with supply chain, marketing, finance, and eCommerce teams to ensure seamless retail execution and channel alignment. Develop scalable processes for retail expansion, including forecasting, inventory planning, and partner performance management. Requirements: 8+ years of experience in retail expansion, wholesale, business development, or consumer goods sales leadership roles. Proven track record of successfully taking a DTC or eCommerce-native brand into major retail or big-box retail channels. Strong experience managing international distributors and launching products in global retail markets. Established relationships with retail buyers and category managers across major US retail chains in pet, home, or consumer goods categories. Deep understanding of retail economics, including margin structures, trade spend, promotional planning, and retail compliance requirements. Strong negotiation skills with demonstrated success closing high-value, complex retail agreements. Experience
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