Company
Cybersecurity
HeadofProductMarketing
Neural analysis suggests this role is
optimal for Senior candidates.
“Head of Product Marketing. Skills: Product messaging, Product launches, Content marketing, Sales enablement. Define product messaging. Maintain product messaging”
What You'll Achieve.
Demonstrate measurable business impact
Industry & Context.
What They're Looking For.
Must Have
5+ years Product Marketing, Proven ownership of messaging, Proven ownership of positioning, Proven ownership of product launches, Proven ownership of go-to-market initiatives, Experience in cybersecurity, Experience in attack surface management, Experience in vulnerability management, Experience in exposure management, Understand complex technical products, Communicate product value, Hands-on AI tools experience, Exceptional written communication skills, Produce clear content, Produce concise content, Produce persuasive content, Produce technically accurate content, Successfully launch products, Demonstrate measurable business impact, Collaborate cross-functionally, Build programs independently, Build processes independently, Build functions independently
Nice to Have
Experience with Exposure Management, Experience with CTEM, Experience with EASM, Experience with security-focused audiences, Experience with competitive intelligence programs, Portfolio of published thought leadership content
What You'll Do.
Define product messaging
Maintain product messaging
Define value propositions
Maintain value propositions
Develop launch strategies
Execute launch strategies
Build content marketing engine
Scale content marketing engine
Produce technical content
Produce strategic content
Create sales enablement materials
Monitor market trends
Monitor competitor activities
Monitor analyst perspectives
Monitor industry developments
Translate insights into positioning
Translate insights into marketing initiatives
Establish growth processes
Establish content scalability processes
Establish market communication processes
How You'll Work.
Team & Collaboration
Partner with Product teams; Partner with Engineering teams; Partner with Sales teams; Partner with Marketing teams; Collaborate with Product Managers; Collaborate with Engineers; Collaborate with Sales teams; Collaborate with executive stakeholders
Communication Scope
Written communication; Buyer-focused messaging; Market-facing content
Full Job Description
## Accountabilities Define and maintain product messaging, positioning, and value propositions across multiple solution areas, ensuring clear differentiation in a competitive cybersecurity landscape. Develop and execute end-to-end product launch strategies, including launch narratives, sales materials, content assets, enablement resources, and performance measurement. Build and scale a thought leadership and content marketing engine that consistently produces high-quality technical and strategic content, including articles, whitepapers, market insights, and industry analysis. Create sales enablement materials such as battlecards, competitive intelligence resources, objection-handling guides, presentations, and supporting collateral. Partner closely with Product, Engineering, Sales, and Marketing teams to transform technical product capabilities into buyer-focused messaging and market-facing content. Monitor market trends, competitor activities, analyst perspectives, and industry developments, translating insights into strategic positioning and marketing initiatives. Establish processes and frameworks that support long-term growth, content scalability, and consistent market communication. Requirements 5+ years of experience in Product Marketing, including proven ownership of messaging, positioning, product launches, or go-to-market initiatives. Experience within cybersecurity, attack surface management, vulnerability management, exposure management, or related technical security domains. Demonstrated ability to quickly understand complex technical products and communicate their value effectively to both technical and business audiences. Hands-on experience using AI-powered tools such as ChatGPT, Claude, or similar technologies to enhance research, content creation, and marketing productivity. Exceptional written communication skills with the ability to produce clear, concise, persuasive, and technically accurate content. Strong track record of successfully launching
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