Company

Cybersecurity

HeadofProductMarketing

€105–155k ~AI est. Bulgaria FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Head of Product Marketing. Define messaging and positioning. Lead product launches”

What You'll Achieve.

Measurable market impact; Measurable revenue impact

Industry & Context.

Cybersecurity

What They're Looking For.

Must Have

5+ years product marketing, Ownership of messaging, Ownership of positioning, Ownership of product launches, Experience in cybersecurity domains, Ability to learn technical products, Translate technical products, Proven experience using AI tools, Writing skills, Produce direct messaging, Produce technical messaging, Produce high-impact messaging, Track record of successful launches, Experience working cross-functionally, Ability to operate independently, Build scalable marketing systems, Build scalable marketing processes

Nice to Have

Experience marketing to CISOs, Experience marketing to security leadership, Exposure to CTEM, Exposure to EASM, Published thought leadership content

What You'll Do.

Define messaging and positioning

Lead product launches

Build thought leadership engine

Produce technical content

Develop sales enablement materials

Own market intelligence

Translate industry shifts

Partner with Product teams

Partner with Sales teams

Partner with Demand Gen teams

Refine messaging based on feedback

How You'll Work.

Team & Collaboration

Cross-functional coordination; Partner with Product; Partner with Sales; Partner with Demand Generation; Collaboration with engineering; Collaboration with product; Collaboration with sales

Communication Scope

Compelling narratives

Full Job Description

## Accountabilities Define and own end-to-end messaging and positioning across the platform and key solution areas, ensuring clarity, consistency, and differentiation in a competitive cybersecurity landscape. Lead all product launches from strategy through execution, including narrative development, asset creation, cross-functional coordination, and post-launch performance analysis. Build and scale a high-velocity thought leadership and content engine, producing technical and strategic content that educates security buyers and strengthens market authority. Develop and execute sales enablement materials such as battlecards, one-pagers, objection handling guides, and competitive intelligence assets that support deal success. Own market and competitive intelligence efforts, translating industry shifts, competitor moves, and analyst insights into actionable positioning and messaging updates. Partner closely with Product, Sales, and Demand Generation teams to ensure alignment between product capabilities, go-to-market execution, and customer-facing narratives. Continuously refine messaging based on field feedback, customer insights, and market dynamics to maintain relevance and impact. Requirements This role requires a senior product marketing leader who combines strong strategic judgment with hands-on execution and the ability to deeply understand technical cybersecurity products. The ideal candidate is both a storyteller and a builder, capable of scaling output while maintaining high quality and precision. 5+ years of experience in product marketing, including ownership of messaging, positioning, and product launches. Experience in cybersecurity domains such as attack surface management, vulnerability management, exposure management, or related technical areas. Demonstrated ability to rapidly learn complex technical products and translate them into clear, compelling narratives for security buyers. Proven experience using modern AI tools (e.g., ChatGPT, Claude, or simil

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