Roofr
SaaS
HeadofProductGrowth
Neural analysis suggests this role is
optimal for Senior candidates.
“Head of Product Growth at Roofr. Skills: product growth, activation, expansion, hybrid product-led and sales-led motion, AI product line. Own how we grow through the product. designing the activation and expansion paths that keep contractors engaged”
What You'll Achieve.
Software adoption across the subscriber base; Orchestration of the hybrid motion; Self-serve revenue growth, shared with the GM of Measurements; Roofr Voice outcomes; drive measurable improvement in time-to-value and long-term retention; define what success looks like as both a retention driver and a net-new revenue stream
Industry & Context.
You know how to design user journeys that drive measurable improvement in time-to-value and long-term retention
What They're Looking For.
Must Have
8 to 12+ years of product growth experience, Real experience building a hybrid product-led and sales-led motion, activation and expansion instincts, Experience working across both transactional and subscription revenue models, Comfortable running experiments end to end: designing them, setting success criteria, and shipping without waiting for perfect conditions, Fluent in growth metrics like activation rate, adoption, expansion revenue, and NRR, Able to lead and develop cross-functional teams in an environment where everyone doesn’t work for you, Clear communicator at every level, from executive to analyst, Based in the US or Canada
Nice to Have
B2B vertical SaaS is a plus, Experience with tools like Amplitude, HubSpot, and Snowflake or a comparable data warehouse, Experience building or scaling an AI-powered product is a meaningful differentiator
What You'll Do.
Own how we grow through the product
designing the activation and expansion paths that keep contractors engaged
surfacing product signals that unlock sales conversations
building Roofr Voice into a scalable AI product line
Orchestrate the hybrid motion with Sales
Identify the product signals that indicate a contractor is ready for a sales conversation and build the playbooks that turn those signals into pipeline
across both new subscriber acquisition and expansion of the existing base
Drive activation and expansion
Own the in-product experience that gets new contractors to value fast and design the expansion loops that drive deeper adoption and multi-product retention across the customer base
Grow self-serve revenue
Own the self-serve motion across transactional and subscription products
with particular focus on Measure+ and in-product upgrade paths
Build and scale Roofr Voice
Own the product strategy and roadmap for Roofr Voice
our AI voice agent for roofing contractors
and define what success looks like as both a retention driver and a net-new revenue stream
including Engineering
build a fast experimentation culture
and own the growth metrics that matter to leadership
How You'll Work.
Team & Collaboration
Lead the Growth team, including Engineering, Design, and Data Science; build a fast experimentation culture; Able to lead and develop cross-functional teams in an environment where everyone doesn’t work for you; You work alongside your team, not just above it
Communication Scope
Clear communicator at every level, from executive to analyst
Process & Methodology
Own the product strategy and roadmap
Full Job Description
At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products. We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact. This position is for an existing vacancy. Roofr is looking for a Head of Product Growth to own how we grow through the product. You’ll work at the intersection of product, data, and go-to-market: designing the activation and expansion paths that keep contractors engaged, surfacing product signals that unlock sales conversations, and building Roofr Voice into a scalable AI product line. You’ll report to the CPO, sit on the product leadership team, and lead a Growth team that includes Engineering, Design, Data Science, and a Principal PM as your direct report. A lot of the building blocks are already in place. We have a clear activation metric that guides both our self-serve and sales-assist motion, a hybrid model that is actively evolving, and an AI product line in Roofr Voice that is ready to scale. The job is to take what’s working, sharpen it, and build on top of it. What You’ll be measured on: Software adoption across the subscriber base Orchestration of the hybrid motion Self-serve revenue growth, shared with the GM of Measurements Roofr Voice outcome
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