Tide
FinTech
HeadofProductAnalytics
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Head of Product Analytics at Tide. Skills: Product Analytics, Experimentation, Data analysis. Drive product adoption. Inform product strategy”
What You'll Achieve.
Improve adoption and engagement; Solve user problems; Drive product usage; Achieve commercial goals; Focus on high impact problems; Scale product features
Industry & Context.
Root cause analysis; Troubleshooting
What They're Looking For.
Must Have
10+ years of experience, Product Analytics experience, SQL proficiency, Product experimentation expert
Nice to Have
PhD preferred, Specific ML framework experience, Cloud platform certs
What You'll Do.
Drive product adoption
Inform product strategy
Identify user problems
Quantify problem size
Propose product experiments
Design product experiments
Analyse product experiments
Define measurable KPIs
Perform data deep dives
Assist working groups
Translate goals to KPIs
Validate correlations
Prioritise investment
Analyse experiment results
Deliver self-serve platform
How You'll Work.
Team & Collaboration
Product teams; Product squad; Analytics engineers; Data teams; Engineering teams; Data product teams; Data science teams
Communication Scope
Executive presentations
Process & Methodology
Roadmap planning
Full Job Description
ABOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: Tide is available for UK, Indian, German and French SMEs Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly Over $300 million raised in funding Over 2,800 Tideans globally Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg ABOUT THE ROLE: As a Head of Product Analytics you’ll work closely with Tide’s product teams to use data to drive product adoption. You’ll work within the product analytics team to use data to inform our collective understanding of users, their problems and thus inform product strategy. This role will suit an individual that can operate with a high degree of independence and has hands-on experience of proactively working with the product community. You are an expert and constructive critique of digital products with strong views on data-driven techniques to improve adoption and engagement of various products & features. You will be working as a part of the product squad with a functional report
Applying for this Head of Product Analytics role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Greenhouse
- Create a Greenhouse profile before applying — it saves time across multiple applications.
- Upload your resume as a PDF; the parser handles it better than Word.
- Answer all knockout questions carefully — wrong answers auto-reject before a human sees you.
- Enable email notifications to track application status in real time.
ANONYMOUS · UNFILTERED
What do employees actually say about Tide?
Real rants from real employees. Read before you apply.