Thesis

Nootropics

HeadofPerformanceCreative

$225–325k ~AI est. New York, New York, United States Remote Friendly
The Brief

“Head of Performance Creative at Thesis. Skills: Performance creative, Paid social, Creative strategy, Growth marketing. Own paid creative strategy end to end. Build system for consumer insight to winning ads”

Industry & Context.

Nootropics
Problems you'll solve

Data-driven iteration

What They're Looking For.

Must Have

7+ years in performance creative, 7+ years in growth marketing, 7+ years in paid social, Track record of building winning creative at scale, Managed or led a creative function, Portfolio that demonstrates volume and results

Nice to Have

Supplement experience, Health/wellness experience, Scaled a DTC brand from early-stage through growth using paid creative

What You'll Do.

Own paid creative strategy end to end

Build system for consumer insight to winning ads

Keep system faster and smarter

Own creative strategy across all paid channels

Scale what is working

Develop hypothesis for testing

Write briefs for editors and creators

Mine insight from reviews

Mine insight from support tickets

Mine insight from social comments

Mine insight from competitor ads

Build and run structured testing framework

Own loop between performance data and creative output

Oversee creative studio for performance content

Own creative expression from ad to landing page

Write landing page copy

Design landing page concepts

Test landing page messaging

Build and manage team of editors

Build and manage team of writers

Build and manage team of creators

Develop freelancer relationships

Develop UGC creator relationships

Set a high bar for team

Give clear direction to team

Get great work out of people

Use AI to move faster

Build workflows using AI tools

Generate scripts using AI

Iterate concepts using AI

Produce assets using AI

How You'll Work.

Team & Collaboration

Media buyers; Editors; Writers; Creators; Freelancers; UGC creators

Free ATS check

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