HeadofMarketing

## Core Responsibilities 1. Revenue Marketing - Combining inbound and outbound pipeline generation, including digital, field, and partner marketing in coordination with sales. Build and own SpryPoint’s digital marketing programs from the ground up; SEO / GEO, paid, email nurture, content-led acquisition, and ABM campaigns targeting an already-defined ICP Runs the business by the numbers, using core SaaS KPIs, dashboards, and forecasting to drive accountability and results Aligns with Sales through reverse pipeline math to ensure targets, activity, and forecasts are accurate and achievable Develop an Account Based strategy that targets companies within SpryPoint’s ICP to create early buyer awareness before RFPs are issued, interrupting the default to incumbent CIS upgrade paths Design and execute AI-assisted outbound campaign sequences in partnership with Sales leadership, aligning agentic SDR informed outreach to marketing-generated intent signals Own field marketing strategy: regional roundtables, executive engagement events, and prospect-facing activations that convert to measurable pipeline Develop and manage partner co-marketing programs with key channel partners (Core & Main, Workday, among others), driving partner-influenced pipeline and co-branded awareness campaigns Own strategy and executive oversight for SpryPoint’s full annual event calendar: trade shows, executive engagements, speaking engagements, hosted events, and industry conferences Lead strategic planning for SpryPoint’s annual client conference (300+ planned attendees, Oct ’26, $1M investment) including programming, sponsorship, logistics, and attendee experience Establish pre-, during-, and post-event marketing programs to convert event attendance into measurable pipeline 2. Product Marketing & Positioning - Owning SpryPoint’s category narrative, competitive differentiation, and buyer-facing messaging across all channels and personas. Own SpryPoint’s market positioning as the only native SaaS sol