BJAK
Technology
HeadofMarketingUK
Neural analysis suggests this role is
optimal for Lead candidates.
“Head of Marketing UK at BJAK. Skills: Marketing strategy, User acquisition, Team leadership, Performance marketing. Define marketing strategy for UK. Build UK marketing team”
What You'll Achieve.
Scale what works; High impact on user acquisition; High impact on retention; High impact on revenue performance; Define brand presence; Define customer perception; Build high-performing team; Build data-driven team; Scale BJAK international expansion
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
7–12 years of experience in marketing, Proven track record in scaling marketing, Expertise in performance marketing, Full-funnel strategy experience, Experience building or leading teams, Deep understanding of paid media, Deep understanding of SEO, Deep understanding of content, Deep understanding of CRM, Deep understanding of analytics, Data literacy, Decision-making capability, Experience managing budgets, Experience managing agencies, Experience managing stakeholders, Excellent leadership skills, Excellent communication skills, Based in London
Nice to Have
Familiarity with Google Analytics, Familiarity with Meta Ads Manager, Familiarity with HubSpot, Familiarity with Hotjar, Experience in brand building, Experience in influencer marketing, Experience in partnerships, Experience launching new market, Experience scaling new market
What You'll Do.
Define marketing strategy for UK
Build UK marketing team
Hire UK marketing team
Lead UK marketing team
Drive user acquisition
Lead cross-channel campaigns
Own performance metrics
Establish brand positioning
Build creative engine
Scale creative engine
Manage internal stakeholders
Partner with product teams
Partner with design teams
Partner with data teams
Partner with commercial teams
Lead go-to-market strategy
Refine strategy using data
Refine execution using data
How You'll Work.
Team & Collaboration
Cross-functional teams; Internal stakeholders
Communication Scope
Communication skills
Process & Methodology
Roadmap planning
Full Job Description
Own the Strategy. Build the Team. Scale What Works. About BJAK We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient. We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region. We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI. Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission. Why This Role Matters - Foundational leadership role to build BJAK’s marketing function in the UK from zero - Direct ownership of market entry, positioning, and growth strategy in a new region - High impact on user acquisition, retention, and revenue performance - Opportunity to define brand presence and customer perception in the UK market - Responsible for building a high-performing, data-driven marketing team - Key driver in scaling BJAK’s international expansion beyond Southeast Asia What You’ll Do - Own and define the full marketing strategy for the UK market, aligned with global and SEA priorities - Build, hire, and lead the UK marketing team from scratch - Drive user acquisition, retention, and revenue growth across channels - Lead cross-channel campaigns across Meta, Google, TikTok, YouTube, CRM, and more - Own performance metrics: CAC, ROAS, CTR, conversion, retention, LTV - Establish and evolve BJAK’s brand positioning and voice in the UK - Build and scale the content and creative engine (landing pages, campaigns, video, copy) - Manage agencies, freelancers, and internal stakeholders to deliver high-quality output - Partner with product, design, data, and commercial teams to align on bus
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