Paired
Seafood Supply and Manufacturing
HeadofMarketing&Growth
“Head of Marketing & Growth at Paired. Skills: Marketing Strategy, Brand Growth, Social Media Leadership. Build and execute marketing and brand growth strategy. Lead social media strategy across Instagram and LinkedIn”
What You'll Achieve.
Reshaping the perception of Indonesian shrimp products; Increase brand awareness and industry credibility; Continuously improve growth and engagement metrics
Industry & Context.
Solving problems independently
Willingness to travel across Southeast Asia, Required to work onsite in Surabaya approximately 3 days per travel expenses covered
What They're Looking For.
Must Have
10+ years of experience in marketing, brand growth, social media leadership, or growth-focused roles, Proven experience building brands, communities, or marketing functions from scratch, ideally within startups, challenger brands, DTC businesses, or fast-growth companies, understanding of content-driven marketing, organic growth strategy, and audience psychology, Experience leading creative teams and overseeing content production workflows, Comfortable operating in fast-changing and ambiguous environments with minimal structure, Demonstrated ability to generate ideas independently and execute them end-to-end, Excellent English communication skills, both written and verbal, strategic thinking combined with hands-on execution ability
Nice to Have
Entrepreneurial and highly resourceful, Comfortable taking risks and testing unconventional ideas, Persistent and resilient when campaigns or strategies fail, ownership mentality with a bias toward action, Understands both branding and performance/growth mechanics, Naturally curious about consumer perception, storytelling, and culture-building
What You'll Do.
Build and execute marketing and brand growth strategy
Lead social media strategy across Instagram and LinkedIn
Develop creative and experimental marketing initiatives
Create and test new content formats and growth strategies
Manage and mentor internal creative team
Define brand messaging and positioning
Translate manufacturing processes into content
Analyze social media and campaign performance data
Identify strategic opportunities for partnerships
Operate with a startup mentality
Travel across Southeast Asia for farm visits
Work onsite in Surabaya approximately 3 days
How You'll Work.
Team & Collaboration
Work closely with leadership to define brand messaging
Communication Scope
Excellent English communication skills, both written and verbal
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