Remote Talent LATAM
Biotech
HeadofMarketing(E-commerce)
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“Head of Marketing (E-commerce) at Remote Talent LATAM. Skills: Marketing strategy, Customer acquisition, Campaign management, Growth metrics. Build standard operating procedures. Build marketing processes”
Industry & Context.
Analytical skills; Decision-making skills
Residing in Latin America
What They're Looking For.
Must Have
4-7+ Years of Marketing Experience, E-commerce or DTC experience, Startup or high-growth brand experience, Design high-level multi-channel strategies, Execute campaigns when needed, Meta Ads, Google Ads, SEO, Email Marketing CRM systems, Web Analytics, Develop and execute growth strategies, Build and manage marketing teams, Analytical and decision-making skills, Excellent communication and leadership abilities
Nice to Have
Scaling physical consumer products experience, Beauty, skincare, wellness, or consumer electronics experience, Growing consumer brands internationally experience, Managing multi-country marketing campaigns experience, Background in beauty, skincare, wellness, consumer products, Familiarity with European consumer markets
What You'll Do.
Build standard operating procedures
Build marketing processes
Define strategic roadmap
Expand brand's acquisition footprint
Manage campaigns within Google Ads
Manage campaigns within SEO/Paid Search
Plan targeted marketing strategies
Deploy targeted marketing strategies
Revamp automated email marketing flows
Execute automated email marketing flows
Implement retention strategies
Provide leadership to creatives
Provide direction to freelancers
Recruit and hire team members
Take ownership of marketing budget
Report performance to founders
How You'll Work.
Team & Collaboration
Internal creatives; Digital freelancers
Communication Scope
Excellent communication
Process & Methodology
Roadmap planning
Full Job Description
### **About Us** At **Remote Talent LATAM** , we connect top Latin American talent with leading international brands and agencies. We guide businesses and candidates through every step of the hiring process, ensuring the perfect match in skills, culture, and goals. While we’re not direct employers, we act as a trusted partner, bridging the gap between exceptional talent and growing opportunities. ### **About the Client** Our client is an innovative, fast growing European biotech brand specializing in premium LED phototherapy and skincare technology devices. They are expanding rapidly across international markets including Europe, the US, and upcoming entries into Mexico, Brazil, and the UAE. ### **About the Role** We are seeking a high caliber, strategic, and hands on **Head of Marketing** to architect, build, and scale our marketing department from the ground up. Reporting directly to the CEO and COO, you will inherit a lean team of execution specialists (social media, graphic design, customer service) This is not a role for a "superstar" supervisor who only looks at dashboards; we need an entrepreneurial leader with a startup mindset who loves getting their hands dirty in the marketing "architecture" before delegating. You will have immense autonomy to manage budgets, define multi country strategies, and transition the department from 100% execution to a mature, process-driven growth machine. ### **Key Responsibilities** * Build out standard operating procedures (SOPs), marketing processes, and a clear strategic roadmap to structure the department. * Expand the brand's acquisition footprint beyond current Google Shopping baselines into Google Search, YouTube, programmatic advertising, and localized influencer campaigns. * Take direct, tactical ownership of the execution when necessary. This includes rolling up your sleeves to actively build, manage, and optimize campaigns within Google Ads and SEO/Paid Search frameworks during transitional team growth phases. * Pl
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