SKELAR
Entertainment Tech
HeadofMarketing(DramaShorts)
“Head of Marketing (DramaShorts) at SKELAR. Skills: Performance marketing, Growth marketing, Mobile UA, Creative strategy. Own marketing function DramaShorts. Build marketing team”
What You'll Achieve.
Scale product $X to $XX million; Become platform #1
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
5+ years experience performance/growth marketing, 2+ years Head/Lead role experience, Experience scaling product $X to $XX million, Deep expertise mobile UA, Experience managing budgets $500k+/month, Experience managing team 5+ people, Strong analytical skills, Proficiency cohort analysis, Proficiency LTV modeling, Proficiency attribution logic, Data-driven approach, Understanding creative-driven growth, English B2+ level
Nice to Have
Experience entertainment vertical, Experience streaming vertical, Experience content apps vertical, Experience gaming vertical, Experience subscription vertical, Knowledge short-form video, Knowledge vertical content, Knowledge IAP monetization, Knowledge subscription monetization, Experience AppsFlyer, Experience Adjust, Experience Amplitude, Experience Tableau, Experience US market entry, Experience EU market entry, Experience LATAM market entry, Experience APAC market entry
What You'll Do.
Own marketing function DramaShorts
Develop growth strategy
Implement growth strategy
Launch new traffic channels
Launch new monetization sources
Own creative pipeline
Generate production-ready ads
Partner with product teams
Partner with content teams
Partner with analytics teams
Find new growth loops
Build DramaShorts brand
How You'll Work.
Team & Collaboration
Product teams; Content teams; Analytics teams
Applying for this Head of Marketing (DramaShorts) role?
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