ZEISS
Healthcare
HeadofMarketing
“Head of Marketing at ZEISS. Skills: Brand positioning, Product marketing, Sales enablement. Refine positioning of ZEISS VisioGen. Develop messaging frameworks”
What You'll Achieve.
Increase awareness; Increase interest; Increase credibility; Generate qualified opportunities; Make VisioGen easy to understand; Make VisioGen easy to trust; Make VisioGen easy to position; Strengthen brand perception; Drive awareness; Drive qualified interest; Support commercial success
Industry & Context.
Objection-handling
What They're Looking For.
Must Have
10+ years marketing experience, Simplify complex technology, Excellent writing skills, Excellent storytelling skills, Excellent presentation skills, Create sales enablement materials, Create campaign assets, Work with commercial leadership, Understand digital marketing, Understand SEO, Understand events, Understand brand communication, Work in compliance-aware environment, Stakeholder management skills
Nice to Have
Marketing to US healthcare providers, Marketing to medical practices, Marketing AI-enabled products, Marketing healthcare technology, Support product launches, Support conference launches, Marketing premium brands, Marketing trusted brands, Marketing regulated brands, Familiarity with ophthalmology, Familiarity with refractive surgery, Familiarity with cataract care, Familiarity with patient engagement platforms
What You'll Do.
Refine positioning of ZEISS VisioGen
Develop messaging frameworks
Translate product capabilities into value
Own product marketing deliverables
Develop and execute marketing plan
Support commercial team with materials
Create sales enablement materials
Own marketing content strategy
Lead content development
Ensure SEO supports positioning
Lead marketing preparation for events
Own event marketing narrative
Ensure VisioGen is presented
Align with commercial priorities
Own marketing strategy
How You'll Work.
Team & Collaboration
Work with Head of Commercials; Work with sales teams; Work with product team; Work with clinical operations; Work with OD reviewer team; Work with customer success; Work with legal/compliance; Work with website agencies; Work with creative agencies; Work with ZEISS brand teams
Communication Scope
Website copy; Sales decks; Product brochures; Event collateral; PR announcements; Email campaigns; Demo narratives; Customer presentations; Internal communication; Website pages; Landing pages; Blog articles; Case studies; Product explainers; Email marketing; Social media content; Video scripts; Campaign pages; Pitch decks; Product summaries; Talk tracks; Email templates; Demo scripts; ROI documents; Conference follow-up; Customer stories; Competitive sheets
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