Yardzen
Home renovation
HeadofMarketing
“Head of Marketing at Yardzen. Skills: Brand strategy, Customer acquisition, Growth metrics. Drive demand and conversion. Own performance across paid”
What You'll Achieve.
Hit acquisition targets; Hit CAC targets; Grow the funnel; Own CAC metrics; Own LTV metrics; Own conversion metrics; Own brand awareness metrics; Own revenue metrics
Industry & Context.
What They're Looking For.
Must Have
10+ years consumer marketing experience, Meaningful time as senior leader, Full-funnel marketer experience, Direct experience DTC/consumer services company, Track record of growth
Nice to Have
B2B experience, Experience $25M-$200M revenue, Experience home/design/real estate category
What You'll Do.
Drive demand and conversion
Own performance across paid
Own performance across organic
Own performance across partnerships
Own performance across referral
Hit acquisition targets
Define how Yardzen shows up
Protect consistency of voice
Tell integrated design-and-build story
Help customers understand Yardzen
Align customer journey end to end
Own conversion metrics
Own brand awareness metrics
Bring rigor to budget allocation
Bring rigor to channel mix
Make tradeoffs based on data
Tell story to leadership team
How You'll Work.
Team & Collaboration
Partner closely with product; Partner closely with operations; Tell story to leadership team; Tell story to board
Communication Scope
Tell story to leadership; Tell story to board
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