HeadofMarketing

## Description At Yardzen, we believe people are at their best when they’re outside. Our mission is simple: help people complete the outdoor spaces of their dreams. We start with design and stay with the project through the build, pairing homeowners with a dedicated representative who guides cost and design tradeoffs, matches them with multiple vetted local contractors, makes sense of the estimates, and helps them confidently hire the right one. The result is a finished yard, not just a plan. Since our launch in 2018, we've helped tens of thousands of homeowners transform their outdoor spaces, make sustainable choices, enhance property value, and enjoy life outdoors. We're transforming the $200 billion outdoor renovation industry with AI, data, and technology, making design effortless and the build clear, guided, and far less daunting from first idea to finished space. Recognized as Fast Company's Most Innovative and named to Inc. Magazine's Best Places to Work, our work has been featured in Architectural Digest, The New York Times, Sunset Magazine, House Beautiful, The Wall Street Journal, and Forbes. And we're just getting started. We're hiring a Head of Marketing to lead the next chapter of growth at Yardzen. The business is evolving from a design-first model to an integrated design-and-build offering that delivers a finished yard, not just a plan. It's a defining product and market moment, and we need a marketing leader who sees that and runs at it. They build the strategy and treat the next 24 months as a rare opportunity.  This role reports to the CEO, sits on the leadership team and leads the marketing organization end to end. It owns the full funnel: brand, performance, content and lifecycle. ## What you'll do Drive demand and conversion. Own performance across paid, organic, partnerships and referral. Hit acquisition and CAC targets while growing the funnel. Lead brand strategy and execution. Define how Yardzen shows up across every customer touchpoint and