project44
Logistics Technology
HeadofMarketing
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“Head of Marketing at project44. Skills: Brand positioning, Demand generation, Marketing operations, AI-native execution. Develop core narrative. Develop value proposition”
What You'll Achieve.
Distinct market identity; Web presence live; Web presence converting; Pipeline measurable; Pipeline growing; Marketing infrastructure clean; Marketing infrastructure instrumented; Marketing infrastructure trusted; Essential marketing partner
Industry & Context.
Optimize based on numbers
On-site four days a week
What They're Looking For.
Must Have
7–10 years B2B marketing experience, AI tools daily usage, Data-driven funnel building, Comfortable in CMS, Basic HTML/CSS, Landing page builders, Design tools experience, Marketing automation experience, CRM platform experience
Nice to Have
Experience with carve-out or new-venture launch, Understanding of logistics buyer evaluation
What You'll Do.
Develop core narrative
Develop value proposition
Develop segment messaging
Translate platform capabilities
Partner with Head of Sales
Partner with product team
Establish brand voice
Maintain written standards
Optimize web presence
Build campaign assets
Build digital properties
Generate qualified pipeline
Build account-based marketing
Target LSP Ops personas
Leverage data platform
Leverage intent signals
Own top-of-funnel metrics
Connect marketing to revenue
Set up marketing tech stack
Maintain marketing tech stack
Maintain data hygiene
Maintain process discipline
Embed generative AI tools
Embed agentic AI tools
Build repeatable AI workflows
Evaluate AI-generated content
How You'll Work.
Team & Collaboration
Partner with Head of Sales; Partner with product team; Cross-functional leadership
Communication Scope
Write copy; Brand voice
Full Job Description
Why project44? At project44, we believe in better. We challenge the status quo because we know a better supply chain isn’t just possible; it’s essential. Better for our customers. Better for their business. Better for the world. Our new AI-native LSP division. For years, project44 made a clear strategic choice: focus on global shippers as our core customer. That focus worked. Our Shipper business is a category leader growing 20% year-over-year, and that strength is what makes the next chapter possible. However, Shippers and LSPs are fundamentally different businesses. Shippers buy logistics software to support their core operations. Logistics Service Providers (freight forwarders, brokers, and 3PLs) sell logistics as their product. Their software is their competitive edge. They buy fast, build on APIs and agents, and reward teams that ship in weeks, not quarters. This is why project44 created p44LSP.ai , a dedicated, AI-native division built to serve the LSP market with the focus, speed, and resources it deserves. It’s the scope and ownership of an AI startup, backed by the infrastructure of a $124M business: 259K carriers, billions of shipment outcomes, agents in production, and direct access to project44’s data graph, carrier network, and enterprise relationships, with the freedom to build a distinct brand, go-to-market motion, and culture tailored specifically to LSPs. This is a small, hand-picked team operating primarily in Chicago, San Francisco, Bangalore and the EU. Flat org. Forward-deployed engineering. AI coding tools across the workflow. Agents as the product surface. Customers who pilot in weeks and tell you what they think directly. The LSP market is moving fast. AI agent startups are growing 300%+ year-over-year, and seven of eight of them sell to LSPs. The agent buyer is here. We have the data position, the platform, the customers, and now the team to win the category. And we’re hiring the people who will build it with us. About the Role The Head of M
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