Home Program

HeadofMarketing

$180–200k Florida, United States FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Head of Marketing at Home Program. Skills: Marketing Strategy, Digital Marketing, Team Management, Data Analysis. Direct and oversee Marketing department. Design marketing strategies”

What You'll Achieve.

Align marketing strategies with business goals; Optimize based on proven successes; Ensure effective plan and project scope; Ensure effective timeline; Ensure effective budget; Ensure effective implementation; Ensure delivery of value proposition

Industry & Context.

Problems you'll solve

Develop analytical methods; Assess performance; Optimize based on successes; Identify challenges; Identify opportunities for growth

Eligibility Requirements

Ability to work in a multicultural team, Flexibility to work across various time zones

What They're Looking For.

Must Have

Bachelor's degree, BPO experience, 12 years’ experience in media or analytics marketing experience, 10 years’ experience executing multi-channel marketing strategies and plans, digital marketing background, Google Analytics proficiency, Google Ads proficiency, B2B and B2C SaaS experience, CRM systems experience, marketing automation systems experience, reporting platforms experience, statistical platforms experience, experience managing team sizes of 2-5 people, ability to work in a multicultural team, flexibility to work across various time zones

Nice to Have

MBA

What You'll Do.

Direct and oversee Marketing department

Design marketing strategies

Implement marketing strategies

Monitor marketing strategies

Develop analytical methods

Assess marketing initiative performance

Optimize based on successes

Use customer insights

Use competitive intelligence

Develop company positioning

Develop brand positioning

Evolve marketing strategy

Evolve product development

Develop strategic marketing plan

Track market developments

Document competitor developments

Keep company informed

Develop annual marketing plan

Evolve plan based on dynamics

Develop and manage regional marketing team

Ensure effective plan implementation

Prepare reports on marketing metrics

Prepare presentations on marketing metrics

Conduct market analysis

Engage inbound media inquiries

Respond to media requests

Provide oversight of corporate website

Ensure delivery of value proposition

Develop sales collateral

How You'll Work.

Team & Collaboration

Collaborate closely with sales teams; Collaborate with product teams; Collaborate with data teams; Collaborate with operations teams; Collaborate with analytics teams; Partner with VP of PR; Work with key stakeholders; Internal engagement with Sales; Internal engagement with business teams

Communication Scope

Excellent written communications skills; Excellent verbal communications skills; Ability to sell ideas; Present strategies to executive leadership; Communicate with executive leadership; Communicate with external partners

Process & Methodology

Manage projects end-to-end, Manage project scope, Manage project timeline, Manage project budget, Excellent project management skills

Full Job Description

## **_Company Overview_** Join us on our mission to elevate customer experiences for people around the world. As a member of the Everise family, you will be part of a global experience company that believes in being people-first, celebrating diversity and incubating innovation. Our dedication to our purpose and people is being recognized by our employees and the industry. Our 4.6/5 rating on Glassdoor and our shiny, growing wall of Best Place to Work awards is a testament to our investment in our culture. Through the power of diversity, we celebrate all cultures for their uniqueness and strengths. With 13 centers around the world and a robust work at home program, we believe great things happen when we work with people who think differently from us. Find a job you’ll love today! ​ **Position Summary:** As the Head of Marketing, you will be a key member who will direct and oversee the Marketing department. You will design, implement, and monitor effective marketing strategies that align with business goals. The ideal candidate has a solid Marketing background and work experience managing a variety of projects end-to-end, including paid advertising and digital marketing campaigns. As the Marketing Leader, you will also develop analytical methods to assess the performance of the marketing initiatives to allow for optimization based on proven successes. **Principle Accountabilities (Key Result Areas)** * Use market research, customer insights and competitive intelligence to understand company, product, and competitor positioning in the market * Partner with company leaders to develop unique company and brand positioning in market and evolve marketing strategy and product development based on market demand * Leverage understanding of market position to develop strategic marketing plan for the company * Develop a process to track and document market and competitor developments across business lines and keep company informed/educated on all developments * Be quantitative i

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