Home Program
HeadofMarketing
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“Head of Marketing at Home Program. Skills: Marketing Strategy, Digital Marketing, Team Management, Data Analysis. Direct and oversee Marketing department. Design marketing strategies”
What You'll Achieve.
Align marketing strategies with business goals; Optimize based on proven successes; Ensure effective plan and project scope; Ensure effective timeline; Ensure effective budget; Ensure effective implementation; Ensure delivery of value proposition
Industry & Context.
Develop analytical methods; Assess performance; Optimize based on successes; Identify challenges; Identify opportunities for growth
Ability to work in a multicultural team, Flexibility to work across various time zones
What They're Looking For.
Must Have
Bachelor's degree, BPO experience, 12 years’ experience in media or analytics marketing experience, 10 years’ experience executing multi-channel marketing strategies and plans, digital marketing background, Google Analytics proficiency, Google Ads proficiency, B2B and B2C SaaS experience, CRM systems experience, marketing automation systems experience, reporting platforms experience, statistical platforms experience, experience managing team sizes of 2-5 people, ability to work in a multicultural team, flexibility to work across various time zones
Nice to Have
MBA
What You'll Do.
Direct and oversee Marketing department
Design marketing strategies
Implement marketing strategies
Monitor marketing strategies
Develop analytical methods
Assess marketing initiative performance
Optimize based on successes
Use customer insights
Use competitive intelligence
Develop company positioning
Develop brand positioning
Evolve marketing strategy
Evolve product development
Develop strategic marketing plan
Track market developments
Document competitor developments
Keep company informed
Develop annual marketing plan
Evolve plan based on dynamics
Develop and manage regional marketing team
Ensure effective plan implementation
Prepare reports on marketing metrics
Prepare presentations on marketing metrics
Conduct market analysis
Engage inbound media inquiries
Respond to media requests
Provide oversight of corporate website
Ensure delivery of value proposition
Develop sales collateral
How You'll Work.
Team & Collaboration
Collaborate closely with sales teams; Collaborate with product teams; Collaborate with data teams; Collaborate with operations teams; Collaborate with analytics teams; Partner with VP of PR; Work with key stakeholders; Internal engagement with Sales; Internal engagement with business teams
Communication Scope
Excellent written communications skills; Excellent verbal communications skills; Ability to sell ideas; Present strategies to executive leadership; Communicate with executive leadership; Communicate with external partners
Process & Methodology
Manage projects end-to-end, Manage project scope, Manage project timeline, Manage project budget, Excellent project management skills
Full Job Description
## **_Company Overview_** Join us on our mission to elevate customer experiences for people around the world. As a member of the Everise family, you will be part of a global experience company that believes in being people-first, celebrating diversity and incubating innovation. Our dedication to our purpose and people is being recognized by our employees and the industry. Our 4.6/5 rating on Glassdoor and our shiny, growing wall of Best Place to Work awards is a testament to our investment in our culture. Through the power of diversity, we celebrate all cultures for their uniqueness and strengths. With 13 centers around the world and a robust work at home program, we believe great things happen when we work with people who think differently from us. Find a job you’ll love today! **Position Summary:** As the Head of Marketing, you will be a key member who will direct and oversee the Marketing department. You will design, implement, and monitor effective marketing strategies that align with business goals. The ideal candidate has a solid Marketing background and work experience managing a variety of projects end-to-end, including paid advertising and digital marketing campaigns. As the Marketing Leader, you will also develop analytical methods to assess the performance of the marketing initiatives to allow for optimization based on proven successes. **Principle Accountabilities (Key Result Areas)** * Use market research, customer insights and competitive intelligence to understand company, product, and competitor positioning in the market * Partner with company leaders to develop unique company and brand positioning in market and evolve marketing strategy and product development based on market demand * Leverage understanding of market position to develop strategic marketing plan for the company * Develop a process to track and document market and competitor developments across business lines and keep company informed/educated on all developments * Be quantitative i
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