GRVT
Financial Services
HeadofMarketing
“Head of Marketing at GRVT. Skills: Brand strategy, Growth strategy, Community building, Narrative development. Own global marketing strategy. Lead GTM strategies”
What You'll Achieve.
Market dominance; Liquidity outcomes; Adoption outcomes; Compounding engagement; Retention; On-chain participation; User advocacy; Liquidity provision; Ecosystem participation; Product adoption; Capital inflows; Trading behaviours; Staking behaviours; Conversion-driven storytelling; Brand credibility; User acquisition; Growth experimentation; Continuous optimisation; Strategic outcomes
Industry & Context.
What They're Looking For.
Must Have
8–10 years marketing experience, 3+ years leadership experience, Web3-native marketing leader, Deeply embedded in Web3 ecosystem, Understand DeFi, Understand token markets, Understand on-chain user behaviour, Proven track record TGE campaigns, Build and scale communities, Hands-on performance marketing, Hands-on growth execution, Proficiency leveraging AI tools, Exceptional storytelling ability, Cross-functional leadership, Cross-functional collaboration skills, Fluent in English
Nice to Have
Experience crypto exchange, Experience DEX, Experience trading-focused DeFi protocol, Proven success scaling products APAC, Proven success scaling products emerging Web3 markets, Existing network KOLs, Existing network crypto media, Existing network ecosystem partners, Experience building marketing 0->1
What You'll Do.
Own global marketing strategy
Architect TGE strategy
Design multi-phase campaign systems
Shape market understanding
Design and scale community
Architect network effects
Build structured community systems
Lead high-impact activations
Optimise community signal quality
Define GRVT's positioning
Craft high-conviction narratives
Lead multi-channel content strategy
Establish GRVT thought leader
Build and manage relationships
Identify co-marketing opportunities
Identify co-liquidity opportunities
Expand GRVT's presence
Own performance marketing stack
Maintain tracking metrics
Lead token promotion strategies
Build culture of experimentation
Build high-performance marketing organisation
Establish scalable marketing operating system
Drive cross-functional leadership
Ensure cohesive execution
Lead cross-regional initiatives
Own major strategic projects
Own global marketing budget
How You'll Work.
Team & Collaboration
Partnering with Product; Partnering with BD; Partnering with Design; Cross-functional leadership; Cross-functional alignment
Communication Scope
Storytelling
Process & Methodology
Roadmap planning
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