Goldsky
fintech
HeadofMarketing
“Head of Marketing at Goldsky. Skills: marketing strategy, brand building, demand generation, team leadership. Own the narrative. Define and evolve Goldsky’s positioning, messaging, and category story as the data platform for financial products built on stablecoins.. Translate technical infrastructure into language that resonates with product leaders, CTOs, and risk and procurement teams at fintechs.”
What You'll Achieve.
recognized category leadership; compound into demand, category authority, and pipeline; produces qualified pipeline for an enterprise-led GTM motion; marketing OKRs that ladder up to revenue
Industry & Context.
What They're Looking For.
Must Have
led marketing at a high-growth B2B infrastructure, fintech, or developer-tools company, ideally through a stage transition, owned both brand and pipeline, understand fintech buyers, speak the language of payments, money movement, compliance, and reliability, know how product, engineering, risk, and procurement actually evaluate infrastructure vendors, clear writer and storyteller, take a complex technical product and translate it into a story that lands with a product leader at a payments company, an analyst, and a developer reading Hacker News, in the same week, operationally rigorous, build systems, dashboards, and processes that scale beyond yourself, care about the funnel, the metrics, and what marketing actually drove, hiring manager, attract senior generalists and high-leverage specialists, move fast, comfortable working in stablecoins, onchain finance, and the broader fintech infrastructure landscape, or you'll get there fast
Nice to Have
built a marketing function from scratch, or rebuilt one through a major repositioning, direct experience marketing into fintechs, banks, payments companies, or financial institutions, and understand how those organizations buy infrastructure, network in fintech media, analyst, and conference circles, helped a company create or take ownership of a category, worked across both developer-led bottom-up motions and executive-led top-down enterprise motions, and know how to blend the two
What You'll Do.
Own the narrative.
Define and evolve Goldsky’s positioning, messaging, and category story as the data platform for financial products built on stablecoins., Translate technical infrastructure into language that resonates with product leaders, CTOs, and risk and procurement teams at fintechs., Build the marketing org.
Hire and lead the first marketing team across product marketing, content, growth, design, events, and partner marketing., Be a force multiplier for early hires, not just a manager., Run the go-to-market drumbeat.
Coordinate launches, campaigns, customer stories, partner moments, and analyst engagement that compound into demand, category authority, and pipeline., Drive pipeline.
Build a measurable system across paid, owned, organic, partner, and event channels that produces qualified pipeline for an enterprise-led GTM motion targeting fintech and financial institution buyers., Shape Goldsky’s public face.
Own the website, brand, design language, and editorial voice., Work with the CEO and founders on talks, podcasts, op-eds, and presence at fintech, stablecoin, and enterprise data events., Partner with sales and customer success on positioning, content, case studies, ABM, and field marketing for major fintech accounts., Translate every production customer into a story other fintechs can recognize., Establish measurement and operating cadence.
Set marketing OKRs that ladder up to revenue., Build the analytics, attribution, and feedback loops that make marketing legible to the rest of the company.
How You'll Work.
Team & Collaboration
partner closely with the founders, sales, product, and the broader leadership team; Partner with sales and customer success on positioning, content, case studies, ABM, and field marketing for major fintech accounts.
Communication Scope
clear writer and storyteller; translate technical infrastructure into language that resonates with product leaders, CTOs, and risk and procurement teams at fintechs
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