Bobyard
Construction
HeadofMarketing
“Head of Marketing at Bobyard. Skills: Category creation, Full GTM engine, Product launches that win markets, Demand generation at scale, Sales enablement, Brand and creative, Team building, Analytics and truth. Build Bobyard's marketing function from the ground up. Own positioning, pipeline, and perception”
What You'll Achieve.
Make us the defining brand in AI for construction; Make 'AI takeoff' synonymous with Bobyard; Ensure the market feels our launch before competitors react; Product launches that win markets; Demand generation at scale; Build the paid and organic machine that turns spend into qualified pipeline; Sales enablement that actually closes deals; Bobyard should look and feel like the most sophisticated software our customers will ever touch; Scale a high-performing team; Build the dashboard the board sees; Pipeline sourced; Win rate by message; ROI by channel; No vanity metrics; Build a modern B2B brand that contractors love, engineers respect, and competitors fear
Industry & Context.
Automates construction takeoff with AI; Read drawings like an expert estimator, but 10x faster with zero mistakes; Turn complex CV models into stories contractors repeat on jobsites; Know your CAC, payback, and what to kill by Friday; Arm AEs with decks, demos, case studies, and competitive intel that actually closes deals
Full-time, in-person in San Francisco
What They're Looking For.
Must Have
10+ years in B2B marketing, 3+ years leading the function, Taken a company from Series A to Series C or beyond, High-growth SaaS, vertical software, or industrial tech preferred, Operator and strategist, Proven builder, Built a marketing engine from 0 to 1 and scaled it past $10M+ in pipeline, Category thinker, Launched products, Defined positioning, Made a complex technical product feel obvious, Leader of leaders, Hired and managed PMM, performance, content, and design, Taste and speed, Move fast, Write well, Eye for great creative, Construction-curious, Mission-driven
What You'll Do.
Build Bobyard's marketing function from the ground up
Be in the weeds writing copy
Decide the three-year category strategy
Hire and lead the performance and product marketing leaders
Make 'AI takeoff' synonymous with Bobyard
Define our narrative for every trade we enter
Ensure the market feels our launch before competitors react
Connect the full GTM engine to pipeline and revenue
Own GTM for Bobyard 2.0 and beyond
Turn complex CV models into stories contractors repeat on jobsites
Build the paid and organic machine that turns spend into qualified pipeline
and competitive intel
Set the bar for brand and creative
and scale a high-performing team
Know when to use agencies
when to hire in-house
and when to take the moonshot bet yourself
Build the dashboard the board sees
How You'll Work.
Team & Collaboration
Inherit a small, talented crew — brand designer, copywriter, video editor; Hire and lead the performance and product marketing leaders; Manage PMM, performance, content, and design; Build the brand together
Communication Scope
Write copy; Presenting the three-year brand plan; Write well
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