Allium
Blockchain Data Infrastructure
HeadofMarketing
“Head of Marketing at Allium. Skills: Building and owning the marketing function from scratch, Defining marketing strategy and positioning, Driving pipeline generation, Building brand presence across diverse segments. Build and own the marketing function from scratch. Define and own Allium’s narrative across segments: developers, crypto-native teams, TradFi/institutional buyers, and federal customers”
What You'll Achieve.
Build pipeline; Shape positioning; Turn Allium into the default brand when engineers, analysts, and institutions think about blockchain data; Drive qualified pipeline; Align marketing KPIs with ARR targets
Industry & Context.
Data-driven mindset — you measure what matters and cut what doesn’t
Willing to overlap 2 hours on NYC mornings Mon-Thurs from 10am-12pm ET
What They're Looking For.
Must Have
8+ years in B2B marketing, with meaningful time at a developer-facing infrastructure, data, or fintech company, Demonstrated experience building marketing from early stage — you’ve done this before without a large team or big budget, Deep understanding of the Web3lockchain ecosystem — you can hold your own in conversations about L2s, on-chain analytics, DeFi, and institutional crypto adoption, written communication — you write well and can translate technical complexity into compelling narratives, Data-driven mindset — you measure what matters and cut what doesn’t, Track record of tight collaboration with sales/GTM teams, not operating in a silo
Nice to Have
Experience marketing to both technical (developer/engineering) and institutional (TradFi, compliance, government) audiences, Familiarity with on-chain analytics tools, Background building developer relations or technical content programs
What You'll Do.
Build and own the marketing function from scratch
Define and own Allium’s narrative across segments: developers
TradFi/institutional buyers
and federal customers
Distill complex data infrastructure into crisp
differentiated messaging that resonates with both technical and executive audiences
Build the category story around trustworthy
production-grade blockchain data
Design and execute multi-channel campaigns that drive qualified pipeline in partnership with BDR
and federal sales teams
Own content strategy — technical blog posts
Stand up ABM motions targeting high-value accounts across financial services
and government verticals
Build Allium’s presence in the developer ecosystem — hackathons
API documentation quality
ecosystem partnerships
and community channels
Create feedback loops between developer usage patterns and product/marketing messaging
Own Allium’s presence at key industry events (Consensus
TradFi fintech conferences)
Drive co-marketing with ecosystem partners across chains
Build the marketing tech stack and measurement framework — from attribution to pipeline contribution
Align marketing KPIs with ARR targets
How You'll Work.
Team & Collaboration
Work shoulder-to-shoulder with GTM leadership; Tight collaboration with sales/GTM teams; Drive co-marketing with ecosystem partners
Communication Scope
written communication; translate technical complexity into compelling narratives
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