Allium
Blockchain Data Infrastructure
HeadofMarketing
“Head of Marketing at Allium. Skills: Building and owning the marketing function from scratch, Defining marketing strategy and positioning, Driving pipeline generation, Brand building in Web3 data infrastructure. Define and own Allium’s narrative across segments: developers, crypto-native teams, TradFi/institutional buyers, and federal customers. Distill complex data infrastructure into crisp, differentiated messaging that resonates with both technical and executive audiences”
What You'll Achieve.
Build pipeline; Shape positioning; Turn Allium into the default brand when engineers, analysts, and institutions think about blockchain data; Drive qualified pipeline; Align marketing KPIs with ARR targets
Industry & Context.
Figure It Out & Extreme Ownership
Willing to overlap 2 hours on NYC mornings Mon-Thurs from 10am-12pm ET
What They're Looking For.
Must Have
8+ years in B2B marketing, with meaningful time at a developer-facing infrastructure, data, or fintech company, Demonstrated experience building marketing from early stage — you’ve done this before without a large team or big budget, Deep understanding of the Web3lockchain ecosystem — you can hold your own in conversations about L2s, on-chain analytics, DeFi, and institutional crypto adoption, written communication — you write well and can translate technical complexity into compelling narratives, Data-driven mindset — you measure what matters and cut what doesn’t, Track record of tight collaboration with sales/GTM teams, not operating in a silo
Nice to Have
Experience marketing to both technical (developer/engineering) and institutional (TradFi, compliance, government) audiences, Familiarity with on-chain analytics tools, Background building developer relations or technical content programs
What You'll Do.
Define and own Allium’s narrative across segments: developers
TradFi/institutional buyers
and federal customers
Distill complex data infrastructure into crisp
differentiated messaging that resonates with both technical and executive audiences
Build the category story around trustworthy
production-grade blockchain data
Design and execute multi-channel campaigns that drive qualified pipeline in partnership with BDR
and federal sales teams
Own content strategy — technical blog posts
Stand up ABM motions targeting high-value accounts across financial services
and government verticals
Build Allium’s presence in the developer ecosystem — hackathons
API documentation quality
ecosystem partnerships
and community channels
Create feedback loops between developer usage patterns and product/marketing messaging
Own Allium’s presence at key industry events (Consensus
TradFi fintech conferences)
Drive co-marketing with ecosystem partners across chains
Build the marketing tech stack and measurement framework — from attribution to pipeline contribution
Work closely with GTM leadership to align marketing KPIs with ARR targets
How You'll Work.
Team & Collaboration
Work shoulder-to-shoulder with GTM leadership; Tight collaboration with sales/GTM teams, not operating in a silo; Partner with BDR, commercial, TradFi, and federal sales teams on demand generation campaigns; Work closely with GTM leadership to align marketing KPIs with ARR targets
Communication Scope
written communication — you write well and can translate technical complexity into compelling narratives
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