Allium

Blockchain Data Infrastructure

HeadofMarketing

Toronto, Ontario, Canada; Canada FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Head of Marketing at Allium. Skills: Building and owning the marketing function from scratch, Defining marketing strategy and positioning, Driving pipeline generation, Brand building in Web3 data infrastructure. Define and own Allium’s narrative across segments: developers, crypto-native teams, TradFi/institutional buyers, and federal customers. Distill complex data infrastructure into crisp, differentiated messaging that resonates with both technical and executive audiences”

What You'll Achieve.

Build pipeline; Shape positioning; Turn Allium into the default brand when engineers, analysts, and institutions think about blockchain data; Drive qualified pipeline; Align marketing KPIs with ARR targets

Industry & Context.

Blockchain Data Infrastructure
Problems you'll solve

Figure It Out & Extreme Ownership

Eligibility Requirements

Willing to overlap 2 hours on NYC mornings Mon-Thurs from 10am-12pm ET

What They're Looking For.

Must Have

8+ years in B2B marketing, with meaningful time at a developer-facing infrastructure, data, or fintech company, Demonstrated experience building marketing from early stage — you’ve done this before without a large team or big budget, Deep understanding of the Web3lockchain ecosystem — you can hold your own in conversations about L2s, on-chain analytics, DeFi, and institutional crypto adoption, written communication — you write well and can translate technical complexity into compelling narratives, Data-driven mindset — you measure what matters and cut what doesn’t, Track record of tight collaboration with sales/GTM teams, not operating in a silo

Nice to Have

Experience marketing to both technical (developer/engineering) and institutional (TradFi, compliance, government) audiences, Familiarity with on-chain analytics tools, Background building developer relations or technical content programs

What You'll Do.

Define and own Allium’s narrative across segments: developers

TradFi/institutional buyers

and federal customers

Distill complex data infrastructure into crisp

differentiated messaging that resonates with both technical and executive audiences

Build the category story around trustworthy

production-grade blockchain data

Design and execute multi-channel campaigns that drive qualified pipeline in partnership with BDR

and federal sales teams

Own content strategy — technical blog posts

Stand up ABM motions targeting high-value accounts across financial services

and government verticals

Build Allium’s presence in the developer ecosystem — hackathons

API documentation quality

ecosystem partnerships

and community channels

Create feedback loops between developer usage patterns and product/marketing messaging

Own Allium’s presence at key industry events (Consensus

TradFi fintech conferences)

Drive co-marketing with ecosystem partners across chains

Build the marketing tech stack and measurement framework — from attribution to pipeline contribution

Work closely with GTM leadership to align marketing KPIs with ARR targets

How You'll Work.

Team & Collaboration

Work shoulder-to-shoulder with GTM leadership; Tight collaboration with sales/GTM teams, not operating in a silo; Partner with BDR, commercial, TradFi, and federal sales teams on demand generation campaigns; Work closely with GTM leadership to align marketing KPIs with ARR targets

Communication Scope

written communication — you write well and can translate technical complexity into compelling narratives

Full Job Description

THE 4 BIGGEST BLOCKCHAIN STRENGTHS ARE ALSO ITS WEAKNESS - Permissionless nature leads to fragmentation of meaning - Decentralization leads to too many standards https://xkcd.com/927/ - Immutability leads to exponential data + query infrastructure complexity - Neutrality means that no one is accountable for interpretations Blockchain data is public. It is not usable at institutional scale. Despite being open, blockchain data is fragmented, hard to interpret, and painful to maintain. Even a simple question like “Who are the largest Ethereum token holders over time?” can require running nodes, ingesting full chain history, decoding contracts, cleaning edge cases, and writing complex SQL. BLOCKCHAINS ARE OPTIMIZED FOR WRITES, NOT READS. They are built for consensus and execution, not searchability, standardization, or financial interpretation. Blockchains are computers, not databases https://x.com/Tim_Roughgarden/status/1512847113599729668. Every protocol defines its own schema. The same economic action can be encoded in dozens of different ways. The result: - Fragmented standards - Exponential complexity - No accountability for interpretation - Events without economic meaning Finance cannot operate on that, it needs an effective system of record. ALLIUM IS BUILDING THE SYSTEM OF RECORD FOR ONCHAIN FINANCE Allium ingests, verifies, and standardizes data across 140+ blockchains and 30+ petabytes of history. We close four structural gaps that prevent blockchains from becoming systems of record: - Semantic Gap: Translating raw events into financial concepts like payments, trades, deposits, and staking income - Standardization Gap: Mapping thousands of protocols into a single canonical cross chain schema - Infrastructure Gap: Read optimized, globally distributed data at web scale - Accountability Gap: Auditable methodology, SLAs, and SOC 1 and 2 compliance The result is a neutral, canonical data layer institutions can build on with confidence. FINANCE IS MOVING ONCHAIN Sta

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