AIM
Technology
HeadofMarketing
“Head of Marketing at AIM. Skills: External presence, Media engine, Category leadership, Brand narrative. Refresh external-facing assets. Build foundation visual consistency”
What You'll Achieve.
Deliver initial marketing assessment; Deliver 90-day roadmap; Place repeatable systems for content creation; Place repeatable systems for asset management; Place repeatable systems for PR coordination; External presence match company scale; External presence match company ambition
Industry & Context.
Prioritization; Judgment
Up to 20% travel, Willingness to travel to Washington operations, Willingness to travel to customer deployment sites
What They're Looking For.
Must Have
7+ years marketing experience, Track record in B2B, Track record in deep tech, Track record in industrial sectors, Build marketing systems from foundations, Translate complex technical products into narratives, Hands-on approach, Manage external PR partners, Manage creative partners, Manage content partners, Comfort with ambiguity, Comfort with rapid change
Nice to Have
Experience in construction, Experience in mining, Experience in defense, Experience in agriculture, Experience in heavy industry verticals, Background with autonomous systems, Background with robotics, Background with industrial software, Building category narratives for first-mover companies, Familiarity with production workflows for field documentation, Familiarity with video content production
What You'll Do.
Refresh external-facing assets
Build foundation visual consistency
Build foundation narrative consistency
Build repeatable systems for video capture
Build repeatable systems for deployment documentation
Build repeatable systems for media asset production
Define moments to be captured
Ensure pipeline from capture to amplification
Organize media asset library
Maintain media asset library
Create marketing asset system
Own marketing asset system
Work with PR partners
Coordinate announcements
Coordinate media opportunities
Coordinate deployment proof points
Measure coverage quality
Build category leadership narrative
Develop thought leadership content
Develop storytelling content
How You'll Work.
Team & Collaboration
Work with Engineering; Work with Field Operations; Work with Business Development; Work with external PR partners
Communication Scope
Investor materials; Recruiting collateral; Partner materials
Process & Methodology
Roadmap planning
Applying for this Head of Marketing role?
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