Zopa

FinTech

HeadofMarketingAnalytics

£120–180k ~AI est. London, United Kingdom FULL TIME Remote Friendly
The Brief

“Head of Marketing Analytics at Zopa. Skills: Marketing Analytics, Growth Analytics, Customer Analytics, Measurement, Attribution. Partner with senior stakeholders. Solve complex marketing challenges”

What You'll Achieve.

Inform growth strategy; Inform customer value; Inform investment decisions

Industry & Context.

FinTech
Problems you'll solve

Problem solver; Break down complex business questions

Eligibility Requirements

Work from abroad up to 120 days

What They're Looking For.

Must Have

Experience in Marketing Analytics, Experience in Growth Analytics, Experience in Customer Analytics, Proven track record of leading analysts, Ability to operate between strategic conversations and analytical detail, Experience improving analytics functions, Build credibility with senior stakeholders

Nice to Have

Background in marketing agency, Background in media agency, Exposure to customer acquisition attribution, Exposure to CRM, Exposure to next best action modelling, Exposure to lifetime value modelling, Experience with multi-touch attribution, Experience with marketing mix modelling, Track record leading analytics transformation, Track record leading maturity improvement programmes, Experience operating in fast growing organisations, Financial services exposure, Fintech exposure, Familiarity with AI enabled analytics approaches, Familiarity with AI enabled analytics tools

What You'll Do.

Partner with senior stakeholders

Solve complex marketing challenges

Solve complex growth challenges

Translate business questions into analytical work

Lead a team of four Analysts

Coach a team of four Analysts

Develop a team of four Analysts

Guide measurement approaches

Build an attribution approach

Define long-term vision

Define long-term strategy

Improve maturity of Marketing Analytics frameworks

Improve maturity of Marketing Analytics processes

Improve maturity of Marketing Analytics capabilities

Influence decisions relating to customer acquisition

Influence decisions relating to growth

Influence decisions relating to marketing effectiveness

Build relationships across teams

Ensure analytical outputs are commercially impactful

Ensure analytical outputs are actionable

Maintain high standards of analytical quality

Maintain high standards of analytical rigour

How You'll Work.

Team & Collaboration

Senior stakeholders; Marketing teams; Growth teams; Analytics teams; Product stakeholders

Free ATS check

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