Zopa
FinTech
HeadofMarketingAnalytics
“Head of Marketing Analytics at Zopa. Skills: Marketing Analytics, Growth Analytics, Customer Analytics, Measurement, Attribution. Partner with senior stakeholders. Solve complex marketing challenges”
What You'll Achieve.
Inform growth strategy; Inform customer value; Inform investment decisions
Industry & Context.
Problem solver; Break down complex business questions
Work from abroad up to 120 days
What They're Looking For.
Must Have
Experience in Marketing Analytics, Experience in Growth Analytics, Experience in Customer Analytics, Proven track record of leading analysts, Ability to operate between strategic conversations and analytical detail, Experience improving analytics functions, Build credibility with senior stakeholders
Nice to Have
Background in marketing agency, Background in media agency, Exposure to customer acquisition attribution, Exposure to CRM, Exposure to next best action modelling, Exposure to lifetime value modelling, Experience with multi-touch attribution, Experience with marketing mix modelling, Track record leading analytics transformation, Track record leading maturity improvement programmes, Experience operating in fast growing organisations, Financial services exposure, Fintech exposure, Familiarity with AI enabled analytics approaches, Familiarity with AI enabled analytics tools
What You'll Do.
Partner with senior stakeholders
Solve complex marketing challenges
Solve complex growth challenges
Translate business questions into analytical work
Lead a team of four Analysts
Coach a team of four Analysts
Develop a team of four Analysts
Guide measurement approaches
Build an attribution approach
Define long-term vision
Define long-term strategy
Improve maturity of Marketing Analytics frameworks
Improve maturity of Marketing Analytics processes
Improve maturity of Marketing Analytics capabilities
Influence decisions relating to customer acquisition
Influence decisions relating to growth
Influence decisions relating to marketing effectiveness
Build relationships across teams
Ensure analytical outputs are commercially impactful
Ensure analytical outputs are actionable
Maintain high standards of analytical quality
Maintain high standards of analytical rigour
How You'll Work.
Team & Collaboration
Senior stakeholders; Marketing teams; Growth teams; Analytics teams; Product stakeholders
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