Treantly
HeadofGrowthMarketing
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“Head of Growth Marketing at Treantly. Skills: Growth Marketing, Performance Marketing, DTC and Amazon Growth, Paid Media, Retention Marketing, Affiliate Marketing, Subscription Growth, Emerging Commerce Channels, TikTok Shop, Website CRO, Lifecycle Marketing, Data Analysis, Forecasting. Own end-to-end performance marketing strategy across paid, affiliate, subscription, and TikTok Shop. Set and deliver against core KPIs: ROAS, CAC, LTV, MER, and contribution margin”
What You'll Achieve.
scale Organic Traditions' DTC and Amazon growth engine; driving efficient, profitable growth; turn data into action; unlock new growth channels; continuously optimize the full funnel; Set and deliver against core KPIs: ROAS, CAC, LTV, MER, and contribution margin; Drive profitable growth by optimizing channel mix, spend efficiency, and customer quality; Identify opportunities to scale LTV, including subscription; maximize return; Drive a structured A testing roadmap across ads and onsite experience; drive repeat purchase and LTV; optimize the full customer journey from first touch to repeat purchase; ensure inventory aligns with growth plans (in-stock, no missed revenue); improve efficiency, scale, and profitability
Industry & Context.
analytical; translate data into clear recommendations to improve efficiency, scale, and profitability
What They're Looking For.
Must Have
Proven experience leading growth marketing, performance marketing, or digital acquisition for a DTC, e-commerce, wellness, CPG, or consumer brand., hands-on experience managing paid media across Meta, Google, TikTok, and other performance channels., Experience scaling DTC and/or Amazon revenue across Canada, the US, or similar markets., understanding of key growth metrics including ROAS, CAC, LTV, MER, AOV, conversion rate, retention, and contribution margin., Experience with lifecycle marketing, including email, SMS, repeat purchase strategies, and subscription growth., understanding of website CRO, landing page testing, PDP optimization, checkout optimization, and A testing., Ability to manage budgets, forecast revenue, analyze campaign performance, and make data-driven decisions., commercial mindset with the ability to balance growth, profitability, inventory, and customer quality., Experience working with external agencies, freelancers, and cross-functional internal teams., Excellent analytical, communication, and project management skills., Comfortable operating in a hands-on, high-growth environment where strategy and execution are equally important.
Nice to Have
Familiarity with affiliate marketing, creator commerce, TikTok Shop, and emerging social commerce channels.
What You'll Do.
Own end-to-end performance marketing strategy across paid
Set and deliver against core KPIs: ROAS
and contribution margin
Drive profitable growth by optimizing channel mix
Identify opportunities to scale LTV
including subscription
Lead paid media across Meta
and emerging platforms
Build and scale affiliate and creator-led commerce programs
Own TikTok Shop strategy
partnering with external agencies for execution
Own search strategy across paid and organic (SEO)
and evolve approach for emerging Al-driven discovery (AGO)
and channel mix to maximize return
Partner with brand/content teams to develop high-performing creative
Own website conversion rate optimization (CRO) across landing pages
Continuously test and optimize creative
and funnel performance
Drive a structured A testing roadmap across ads and onsite experience
Own lifecycle marketing (email/SMS) to drive repeat purchase and LTV
Build and optimize subscription programs (offers
Optimize the full customer journey from first touch to repeat purchase
Own DTC revenue forecasting
including demand planning across campaigns
Partner with supply chain and operations to ensure inventory aligns with growth plans (in-stock
Build reporting and translate data into clear recommendations to improve efficiency
How You'll Work.
Team & Collaboration
Partner with brand/content teams to develop high-performing creative; Partner with supply chain and operations to ensure inventory aligns with growth plans; Experience working with external agencies, freelancers, and cross-functional internal teams.
Communication Scope
communication
Process & Methodology
project management skills
Full Job Description
As Head of Growth Marketing, you will own and scale Organic Traditions' DTC and Amazon growth engine in Canada and US at a pivotal moment of expansion. You'll lead performance across paid, retention, affiliate, subscription, and emerging commerce channels (including TikTok Shop), driving efficient, profitable growth. This is a high-impact role at the center of the business - blending strategy and execution to turn data into action, unlock new growth channels, and continuously optimize the full funnel. About The Role Strategy & Planning * Own end-to-end performance marketing strategy across paid, affiliate, subscription, and TikTok Shop * Set and deliver against core KPIs: ROAS, CAC, LTV, MER, and contribution margin * Drive profitable growth by optimizing channel mix, spend efficiency, and customer quality * Identify opportunities to scale LTV, including subscription Channel execution & Growth * Lead paid media across Meta, Google, TikTok, and emerging platforms * Build and scale affiliate and creator-led commerce programs * Own TikTok Shop strategy, partnering with external agencies for execution Own search strategy across paid and organic (SEO), and evolve approach for emerging Al-driven discovery (AGO) * Manage budgets, bidding, and channel mix to maximize return Creative & Consumer experience * Partner with brand/content teams to develop high-performing creative * Own website conversion rate optimization (CRO) across landing pages, PDPs, and checkout * Continuously test and optimize creative, offers, and funnel performance Drive a structured A/B testing roadmap across ads and onsite experience Retention & Lifecycle * Own lifecycle marketing (email/SMS) to drive repeat purchase and LTV * Build and optimize subscription programs (offers, UX, retention flows) * Optimize the full customer journey from first touch to repeat purchase Forecasting, Analytics & Commercial Planning * Own DTC revenue forecasting, including demand planning across campaigns, promotions, and
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