Mercury
fintech
HeadofGrowthMarketing
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“Head of Growth Marketing at Mercury. Skills: growth marketing, PLG, team leadership, data-driven decision making. responsible for all functions of growth marketing to acquire new customers. monetize and retain existing customers”
What You'll Achieve.
hit acquisition and revenue goals
Industry & Context.
rigorous thinking
What They're Looking For.
Must Have
10+ years of experience in growth marketing, 5+ years hiring and developing people, PLG experience, Proficiency in full-stack of marketing tools, Experimentation mindset
Nice to Have
experience with demand gen / sales-led acquisition, deep expertise in paid, SEO, and martech
What You'll Do.
responsible for all functions of growth marketing to acquire new customers
monetize and retain existing customers
lead a talented team of marketers
work hand in hand with sales and product to hit acquisition and revenue goals
Set the strategy across all areas of growth marketing (paid
Think across channels and full funnel
and develop a team of marketers and agencies
Create a team culture of relentless execution
Be extremely data driven and be excellent at defining
and reporting on full-funnel KPIs
Develop relationships with sales
and product/engineering teams to collaborate on growth strategy across the company
Be a crucial voice of marketing understanding how to hit growth goals while staying true to the brand and putting the customer first
principled decisions and influence a cross-functional group to execute
How You'll Work.
Team & Collaboration
work hand in hand with sales and product; Develop relationships with sales, partnerships, and product/engineering teams to collaborate on growth strategy across the company; influence a cross-functional group to execute
Process & Methodology
prioritize tests and find ways to get them out quickly
Full Job Description
In 1923, Claude Hopkins published Scientific Advertising which many say has the first descriptions of A/B testing and using coupons for attribution. If that weren’t enough of a claim to fame, Hopkins is also credited with popularizing tooth brushing, after a very successful campaign with Pepsodent. Fast forward 100+ years, and Mercury is looking for a Head of Growth Marketing to apply the same mix of rigorous thinking and innovation to Mercury’s growth strategy. We are building radically different banking* and in 2025, we crossed $650M in annualized revenue – while being profitable for the past 3 years. But we have even bigger ambitions. As our Head of Growth Marketing, you will be responsible for all functions of growth marketing to acquire new customers (mainly through a PLG / self-serve motion), and monetize and retain our existing ones. You will lead a talented team of marketers, and work hand in hand with sales and product to hit acquisition and revenue goals, bringing Mercury’s bank accounts and financial software to ambitious companies, as well as consumers (Mercury Personal launched to the public in December 2025). Here are some of the things that you’ll do: Set the strategy across all areas of growth marketing (paid, demand gen, martech, lifecycle, website optimization, SEO/GEO) Think across channels and full funnel – the work doesn’t stop when the customers join, we need to activate and monetize them (we are launching new products all the time) Hire, manage, and develop a team of marketers and agencies (will inherit a talented team of 11) Create a team culture of relentless execution, experimentation, and curiosity (everything from trying new ad creative to trying new technology) Be extremely data driven and be excellent at defining, setting, and reporting on full-funnel KPIs (working with a data science team) Develop strong relationships with sales, partnerships, and product/engineering teams to collaborate on growth strategy across the company Be a cruci
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