HeadofFieldMarketing

## Accountabilities This role is responsible for leading and scaling field marketing across the Americas while ensuring strong alignment with revenue goals and sales priorities. You will build and execute regional strategies that drive demand generation, strengthen customer engagement, and accelerate pipeline growth. Lead and develop a regional field marketing team, fostering accountability, performance, and continuous growth Build and execute integrated, geo-specific demand generation strategies including ABM, campaigns, and events across multiple channels Partner closely with sales and partner leadership to align marketing initiatives with pipeline and revenue objectives Own regional marketing budgets and ensure investments are optimized for measurable business impact Define KPIs, reporting frameworks, and dashboards to track performance and guide data-driven decision-making Develop scalable processes, playbooks, and operational frameworks to standardize execution across regions Collaborate with global marketing teams to localize campaigns, content, and customer engagement initiatives Support partner and channel co-marketing programs to expand market reach and drive joint opportunities Represent field marketing insights and feedback to influence global strategy and continuous improvement Requirements This role requires a seasoned B2B marketing leader with deep expertise in field marketing, demand generation, and team leadership. You bring a strong ability to translate business objectives into scalable marketing strategies while working closely with senior stakeholders. 10+ years of B2B marketing experience, including strong exposure to field marketing, ABM, and partner/channel marketing Proven success driving pipeline and revenue impact through regional marketing programs Experience building geo-specific strategies in close partnership with sales leadership Strong leadership skills with experience managing and developing high-performing teams Expertise in budget m