LaunchDarkly

HeadofEventsandFieldMarketing

$210–315k ~AI est. United States Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Manager candidates.

The Brief

“Head of Events and Field Marketing at LaunchDarkly. Skills: Events, Field marketing, Team leadership, Budget management. Manage and develop field and event managers. Establish team operating norms”

What You'll Achieve.

Drive business results; Engage target buyers; Drive pipeline; Shape brand perception; Support brand awareness; Support buyer engagement; Support pipeline goals; Deliver consistent engagements; Deepen buyer understanding; Deepen influencer understanding; Maximize impact

Industry & Context.

Problems you'll solve

Analytical mindset; Data-driven mindset

Eligibility Requirements

Willingness to travel

What They're Looking For.

Must Have

12 years of related experience, 3 years of supervisory experience, 7+ years event management, 7+ years field marketing, Manage a team of individual contributors, Build scalable operational frameworks, Lead teams through complex programs, Analytical and data-driven mindset, Experience using marketing analytics tools, Experience using CRM systems, Salesforce experience, Exceptional written communication skills, Exceptional verbal communication skills, Create compelling content, Create compelling messaging, Experience working with global teams, Experience working with remote teams, Collaborate with cross-functional stakeholders, Willingness to travel as needed

Nice to Have

Deep event experience in DevOps industry, Grasp of enterprise sales dynamics

What You'll Do.

Manage and develop field and event managers

Establish team operating norms

Implement departmental policies and procedures

Manage events and field marketing budget

Support planning and forecasting activities

Track spend across programs

Execute regional third-party event program

Build and implement owned field event program

Enable field team to deliver engagements

Develop and lead ongoing roadshow

Partner with sales and GTM leadership

Build account-level intelligence

Develop coordinated field plans

Work with executives to design experiences

Expand relationships within target accounts

Collaborate with internal thought leaders

Develop content plans

Drive multi-channel activations

Report on event performance

Identify areas for improvement

Identify areas to accelerate

How You'll Work.

Team & Collaboration

Cross-functional stakeholders; Sales and GTM leadership; Internal thought leaders; Global teams; Remote teams

Communication Scope

Written communication; Verbal communication; Compelling content; Compelling messaging

Process & Methodology

Roadshow development

Full Job Description

About the Job: We are seeking a strategic, results-driven Head of Events and Field Marketing to lead field marketing across the Americas, own our global third-party event strategy, and partner with field teams to drive business results. This role has significant influence on pipeline health, brand presence, and GTM execution. This individual will build and execute all in-person experiences — from third-party conferences to LaunchDarkly-organized field events and a multi-city roadshow — that engage target buyers, drive pipeline, and shape our brand perception. The ideal candidate brings deep event experience in the DevOps industry, a strong grasp of enterprise sales dynamics, and a bias for action. Responsibilities: Manage and develop a team of field and event managers, establish team operating norms, establish team operating norms, and implement departmental policies and procedures that support consistent event execution. Manage the events and field marketing budget, supporting planning and forecasting activities and tracking spend across programs in alignment with approved plans. Execute the regional third-party event program end-to-end from preparation and activation to follow-up and reporting in support of brand awareness, buyer engagement, and pipeline goals. Build and implement the owned field event program, following established processes and playbooks to enable the field team to deliver consistent, high-quality engagements Develop and lead an ongoing roadshow that deepens buyer and influencer understanding of our product's unique value across key markets. Partner with sales and GTM leadership to prioritize markets, build account-level intelligence by territory, and develop coordinated field plans. Work with executives to design in-person experiences that expand relationships higher and wider within target accounts. Collaborate with internal thought leaders to develop content plans aligned to corporate messaging and positioning. Drive coordinated, multi-channe

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