Techo-Bloc
Building Materials
HeadofDigitalMarketing
“Head of Digital Marketing at Techo-Bloc. Skills: Digital marketing, SEO, Paid media, AI. Lead digital strategies. Own bridge between product discovery”
What You'll Achieve.
Build stronger digital growth engine; Customers find, discover, understand, visualize; Techo-Bloc shows up effectively in search; Lead magnets and tools create better leads; Paid media tied to real demand; Digital services make buying journey smarter; Website, campaigns, content work together; Clearer visibility into demand and growth
Industry & Context.
Root cause analysis; Troubleshooting; Data-driven decision making
What They're Looking For.
Must Have
Digital marketing strategy, SEO and GEO strategy, Lead magnets, Paid media strategy, Campaign ideas, Digital tools and services, AI-enabled experiences, Visualization and project-planning experiences, Landing pages, conversion paths, nurture journeys, Digital performance reporting, Build digital marketing strategies, Lead SEO/GEO strategy, Identify customer search insights, Develop lead magnets and digital tools, Lead paid media strategy, Identify opportunities for new digital services, Work with ecommerce, creative, product marketing, Translate customer pain points, Write clear briefs, Improve the full funnel, Use GA4, HubSpot, CRM data, Turn performance insights into recommendations, Experience in digital marketing, Experience leading paid media strategy, Experience building or improving lead magnets, Understanding of SEO, content strategy, Experience with GA4, HubSpot, CRM platforms, Ability to identify opportunities for AI, Briefing skills for creative teams, Ability to translate data into priorities, Lead the digital marketing, search strategy
Nice to Have
B2B2C experience, Home improvement experience, Building materials experience, Design experience, Construction experience, Retail experience, Dealer-based businesses experience
What You'll Do.
Lead digital strategies
Own bridge between product discovery
Create smarter ways for customers
Move people from inspiration to decision
Develop digital marketing strategies
Lead SEO/GEO strategy
Identify customer search insights
Develop lead magnets and digital tools
Lead paid media strategy
Identify opportunities for new digital services
Translate customer pain points
Write clear briefs for campaigns
Improve the full funnel
Turn performance insights into recommendations
How You'll Work.
Team & Collaboration
ecommerce teams; Creative teams; Product marketing teams; Communications teams; Sales teams; CRM teams; IT teams; External partners; Agency teams
Communication Scope
Executive presentations; Technical writing
Applying for this Head of Digital Marketing role?
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