Techo-Bloc

Building Materials

HeadofDigitalMarketing

CA$145–210k ~AI est. Saint-Hubert, Quebec, Canada FULL TIME
The Brief

“Head of Digital Marketing at Techo-Bloc. Skills: Digital marketing, SEO, Paid media, AI. Lead digital strategies. Own bridge between product discovery”

What You'll Achieve.

Build stronger digital growth engine; Customers find, discover, understand, visualize; Techo-Bloc shows up effectively in search; Lead magnets and tools create better leads; Paid media tied to real demand; Digital services make buying journey smarter; Website, campaigns, content work together; Clearer visibility into demand and growth

Industry & Context.

Building Materials
Problems you'll solve

Root cause analysis; Troubleshooting; Data-driven decision making

What They're Looking For.

Must Have

Digital marketing strategy, SEO and GEO strategy, Lead magnets, Paid media strategy, Campaign ideas, Digital tools and services, AI-enabled experiences, Visualization and project-planning experiences, Landing pages, conversion paths, nurture journeys, Digital performance reporting, Build digital marketing strategies, Lead SEO/GEO strategy, Identify customer search insights, Develop lead magnets and digital tools, Lead paid media strategy, Identify opportunities for new digital services, Work with ecommerce, creative, product marketing, Translate customer pain points, Write clear briefs, Improve the full funnel, Use GA4, HubSpot, CRM data, Turn performance insights into recommendations, Experience in digital marketing, Experience leading paid media strategy, Experience building or improving lead magnets, Understanding of SEO, content strategy, Experience with GA4, HubSpot, CRM platforms, Ability to identify opportunities for AI, Briefing skills for creative teams, Ability to translate data into priorities, Lead the digital marketing, search strategy

Nice to Have

B2B2C experience, Home improvement experience, Building materials experience, Design experience, Construction experience, Retail experience, Dealer-based businesses experience

What You'll Do.

Lead digital strategies

Own bridge between product discovery

Create smarter ways for customers

Move people from inspiration to decision

Develop digital marketing strategies

Lead SEO/GEO strategy

Identify customer search insights

Develop lead magnets and digital tools

Lead paid media strategy

Identify opportunities for new digital services

Translate customer pain points

Write clear briefs for campaigns

Improve the full funnel

Turn performance insights into recommendations

How You'll Work.

Team & Collaboration

ecommerce teams; Creative teams; Product marketing teams; Communications teams; Sales teams; CRM teams; IT teams; External partners; Agency teams

Communication Scope

Executive presentations; Technical writing

Free ATS check

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