Warp
AI-native Employee Management Platform
HeadofDemandGeneration
Neural analysis suggests this role is
optimal for Senior candidates.
“Head of Demand Generation at Warp. Skills: Demand generation, Pipeline creation, Paid acquisition, Website conversion. Own pipeline creation. Run paid acquisition”
What You'll Achieve.
3-4x coverage on bookings target; Marketing-sourced qualified pipeline
Industry & Context.
On-site 5 days/week
What They're Looking For.
Must Have
6+ years demand gen, 6+ years growth marketing, B2B SaaS company experience, Scaling pipeline experience, Think in funnels, Own a number, Tie spend to pipeline, Tie pipeline to revenue, Hands-on operator, Run channels yourself, Hire as you grow, Partnership instincts with sales, Measure yourself on revenue
Nice to Have
Marketing to founders, Marketing to finance, Marketing to people buyers, Marketing to ops buyers, Fintech background, HR tech background, Developer-adjacent background
What You'll Do.
Own pipeline creation
Own website conversion
Build lifecycle programs
Build nurture programs
Build demand gen function
How You'll Work.
Team & Collaboration
Partner with Head of Marketing; Partner with Head of Sales; Partner with sales; Partner with RevOps
Full Job Description
ABOUT WARP Warp is the AI-native Employee Management Platform for ambitious companies. Our platform includes HRIS, payroll, IT, benefits, tax compliance, and more - all built from scratch on an AI-native architecture from day 1. Warp embeds itself into every part of a company's people operating layer, we process over half a billion $ annually in payroll, on track to grow to $2B. Legacy vendors in our space built their businesses by profiting from complexity. Warp is built from day one for AI to be the primary operator, not a feature. Every advance in LLM capability widens our lead. We hire people who ship constantly, own outcomes, and care about craft. We're in the office five days a week because speed and proximity are a competitive advantage at this stage. If you want to build something that automates an entire category of core work, not just another point solution, this is the place. We've raised over $85M from top investors like Ashton Kutcher/Sound Ventures, Y Combinator, founders of Dropbox, Replit, SV Angel, and Homebrew Capital. Built by an obsessive team from MIT, Ramp, Brex, Google, Dropbox, Apple, and more. We're hiring a Head of Demand Generation to own the top of Warp's funnel and turn our Series B into pipeline. You'll own how ambitious companies discover Warp and decide to talk to us: paid, lifecycle, web conversion, and the demand programs that feed a sales team scaling from a handful of AEs to 20+. You'll partner closely with our Head of Marketing on brand and with our Head of Sales on conversion. What you'll do - Own pipeline creation as a number. Marketing-sourced qualified pipeline is your scoreboard, at 3-4x coverage on the bookings target. - Run paid acquisition across channels with a real bar for CAC and payback. - Own website conversion: traffic to demo, the funnel math, and the experiments that move it. - Build lifecycle and nurture programs that turn inbound interest into qualified demos. - Partner with sales and RevOps on attribution, rout
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