Vortexa
Energy
HeadofDemandGeneration
“Head of Demand Generation at Vortexa. Skills: Demand generation strategy, Full-funnel demand, Pipeline ownership, Revenue partnership, AI-powered marketing. Own full-funnel demand generation strategy. Own net new and account expansion motions”
What You'll Achieve.
Own pipeline contribution number; Achieve pipeline contribution; Improve inbound conversion quality; Improve inbound conversion velocity; Outperform traditional large teams
Industry & Context.
Solve information gap; Optimise inbound conversion; Improve quality; Improve velocity
What You'll Do.
Own full-funnel demand generation strategy
Own net new and account expansion motions
Design inbound motion optimisation
Align content strategy to buyer problems
Develop paid and performance channel strategy
Drive organic and SEO growth
Manage marketing technology stack
Assess marketing technology
Evolve marketing technology
Own marketing tool architecture
Orchestrate small core team
Embed specialist resource
Use AI-powered workflows
Reorient buyer engagement
Align with Customer Success
Design nurture tracks
Align content to funnel stage
Justify channel investment
Ensure content is crawlable
Ensure content is rankable
Ensure AI search visibility
Bias toward AI-driven workflows
Bias toward automation
Bias toward API-based activation
Build automated workflows
Build AI-powered workflows
Shape AI marketing OS
Pressure-test AI marketing OS
Lead through influence
Evaluate marketing technology
Present in revenue review
How You'll Work.
Team & Collaboration
Commercial partner; Enterprise sales team; Marketing Operations Lead; RevOps Alignment; Sales; Customer Success; GTM system
Communication Scope
Present alongside quota carriers
Process & Methodology
Roadmap planning
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