HeadofDemandGeneration

Hi! 👋 I'm Natalie Taylor http://linkedin.com/in/nataliecstaylor, Head of Marketing. And we're Capsule—a Series A https://www.linkedin.com/posts/champbennett_very-excited-to-announce-capsules-12m-series-activity-7318279051108835329-xRe8?utm_source=share&utm_medium=member_desktop&rcm=ACoAABCQcEoBojkScYQ4o5kaqD2YkCbXjcEmPMk company building AI-powered video tools for enterprise teams. We're led by two serial founders who have built and scaled creative platforms for 100s of millions of people. Our investors include Innovation Endeavors, HubSpot Ventures, Bloomberg Beta, Swift Ventures, Human Ventures, and the same investors as iconic creative tools like Figma, Webflow, Frame.io http://Frame.io, and Replit. We're growing fast. We have real product-market fit and are closing enterprise customers like HubSpot, ServiceNow, Zendesk, VRBO, Instacart, Carta, and more. Now we need to build the marketing engine to match.     THE ROLE Here's the opportunity: inbound leads close at the highest rate by a wide margin—and we're generating very few of them. Right now, the majority of our pipeline comes from outbound channels. We need this person to change that ratio. This is an exciting time to come into this role because we're not starting from zero: We have compelling customer stories https://capsule.video/customers, a strong events program, product launches shipping constantly, a sales team that's closing huge logos, and ops support. What we don't have is someone whose job is to turn all of that into demand—to make sure the right people find us, know who we are, and show up ready to buy. You'll own top-of-funnel demand creation: running campaigns that generate net new leads, getting more eyes on what we're already building, and working closely enough with sales and ops that your work connects to actual pipeline. You'll set the strategy and do the work. There's no one to hand things off to, and we're not looking for someone who needs direction on where to start. The person we're lo