Broccoli
AI operating system for home service businesses
HeadofDemandGen
Neural analysis suggests this role is
optimal for Senior candidates.
“Head of Demand Gen at Broccoli. Skills: pipeline creation, demand generation strategy and execution, funnel optimization, experimentation, AI-driven growth. Pipeline generation across SMB, mid-market, and enterprise. Demand gen strategy and execution across inbound + outbound”
What You'll Achieve.
Pipeline creation at Broccoli; Build and scale the systems that generate high-quality pipeline for the sales team; Drive revenue
Industry & Context.
Highly analytical; deeply experiments-driven; obsessed with figuring out what actually drives revenue
What They're Looking For.
Must Have
analytical and growth mindset, 8+ yrs of proven track record driving B2B pipeline, Highly experiments-driven, AI-native and excited about using AI to scale execution, High-agency and fast-moving, Comfortable operating strategically and hands-on, Excited to work in-office five days a week
Nice to Have
Experience at a high-growth Series B/C startup, Vertical SaaS or SMB software experience, Experience building both inbound and outbound pipeline systems, Founder/operator mentality
What You'll Do.
Pipeline generation across SMB
Demand gen strategy and execution across inbound + outbound
Funnel optimization and conversion improvement
Experimentation across channels
and performance metrics
AI-driven growth systems and automations
Hiring and scaling the demand gen function over time
How You'll Work.
Team & Collaboration
Work closely with the founders, sales team, and RevOps
Full Job Description
ABOUT BROCCOLI Broccoli is building the AI operating system for home service businesses. We work with plumbing, HVAC, and electrical contractors — the people who keep homes running — and we replace fragmented tools and manual workflows with AI agents that actually do the work. Our AI assistants answer phones, book jobs, follow up with customers, and drive revenue — fully integrated into systems like ServiceTitan. We started by going door-to-door, meeting 100+ contractors, and understanding how these businesses actually run. That shaped everything we’ve built. Today: - Hundreds of contractors use Broccoli to run their front office - We’ve grown from $0 → millions in ARR in under a year - We’re trusted by both single-location operators and the largest PE-backed roll-ups - Raised $25M+ from Khosla Ventures and YC THE ROLE We’re hiring a Head of Demand Generation to own pipeline creation at Broccoli. Your job is to build and scale the systems that generate high-quality pipeline for the sales team. We want someone highly analytical, deeply experiments-driven, and obsessed with figuring out what actually drives revenue. This is not a traditional “manage agencies and report on MQLs” marketing role. You should constantly be testing: - Channels - Messaging - Funnel conversion - Outbound motions - Paid campaigns - Events and partnerships - AI-powered automations and workflows You’ll work closely with the founders, sales team, and RevOps to build the growth engine behind Broccoli’s next stage. WHAT YOU’LL OWN - Pipeline generation across SMB, mid-market, and enterprise - Demand gen strategy and execution across inbound + outbound - Funnel optimization and conversion improvement - Experimentation across channels, messaging, and GTM motions - Attribution, CAC, pipeline reporting, and performance metrics - AI-driven growth systems and automations - Hiring and scaling the demand gen function over time WHO WE’RE LOOKING FOR MUST-HAVES - Strong analytical and growth mindset - 8+ yrs
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