Nuffield Health
Healthcare
HeadofCustomerValue&Performance
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“Head of Customer Value & Performance at Nuffield Health. Skills: Customer Value, Customer Performance, Lifecycle Strategy, Personalised Engagement. Lead MarTech & Transformation. Own implementation of marketing technology stack”
What You'll Achieve.
Deliver real commercial impact; Drive business forward; Improve customer value; Improve customer retention; Improve customer lifetime value
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
Significant senior experience in CRM, Significant senior experience in Customer Marketing, Significant senior experience in Lifecycle Marketing, Significant senior experience in Marketing Performance, Significant senior experience in Analytics, Proven expertise in designing end-to-end customer lifecycle strategies, Data literacy, Clear communication skills, Understanding of governance, Understanding of UK GDPR, Understanding of customer trust
Nice to Have
Experience with modern MarTech, Experience with decisioning stack implementation, Experience with data-led customer journey orchestration, Experience with segmentation, Experience with targeting, Experience with contact strategy, Experience with decisioning frameworks, Experience with personalisation frameworks, Experience with next-best-action experiences, Experience with in-channel activity, Experience with continuous optimisation, Experience with reporting, Experience with experimentation, Experience with customer value improvement, Experience with retention improvement, Experience with lifetime value improvement, Experience with growth opportunities identification, Experience with data analytics capabilities, Experience with BI teams, Experience with Technology teams, Experience with compliant marketing practices, Experience with balancing commercial impact, Experience with long-term customer trust
What You'll Do.
Lead MarTech & Transformation
Own implementation of marketing technology stack
Own implementation of decisioning stack
Drive shift to data-led customer journey orchestration
Drive shift to behaviour-driven customer journey orchestration
Shape end-to-end customer lifecycle
Own end-to-end customer lifecycle
Establish decisioning frameworks
Establish personalisation frameworks
Deliver relevant experiences
Deliver next-best-action experiences
Work with Marketing leaders
Work with Digital leaders
Work with Content leaders
Translate lifecycle strategy into in-channel activity
Translate lifecycle strategy into continuous optimisation
Deliver actionable insight
Embed experimentation
Improve customer value
Improve customer retention
Improve customer lifetime value
Identify growth opportunities
Shape data capabilities
Shape analytics capabilities
Oversee compliant marketing practices
Oversee customer-centric marketing practices
How You'll Work.
Team & Collaboration
Marketing leaders; Digital leaders; Content leaders; BI teams; Technology teams
Communication Scope
Executive-ready narratives
Full Job Description
**Head of Customer Value and Performance** **Barbican, London | Hybrid Working | Permanent | Full-Time** **Competitive salary available, depending on experience** **37.5 hours per week** At Nuffield Health, we’re committed to building a healthier nation—combining our expertise in fitness and wellbeing with our award-winning healthcare services. As the UK’s largest healthcare charity, we place our customers at the heart of everything we do, continuously evolving how we engage, support and inspire them to live healthier lives. **The Role** This is a rare opportunity to shape the future of customer growth as our **Head of Customer Value & Performance**. You’ll lead a major transformation—redefining how we engage customers across the entire lifecycle through data-led, decision-driven journeys that deliver real commercial impact. Harnessing the power of modern MarTech, you’ll embed personalised, insight-driven engagement at scale, bringing clarity, pace and precision to performance. Working at the heart of Marketing, Digital and Content leadership, you’ll turn strategy into meaningful, measurable outcomes that drive the business forward. **Key Responsibilities** * Lead MarTech & Transformation: Own the implementation of a modern marketing technology and decisioning stack, driving the shift to data-led, behaviour-driven customer journey orchestration * Define Lifecycle Strategy: Shape and own the end-to-end customer lifecycle, including segmentation, targeting and contact strategy * Drive Personalised Engagement: Establish decisioning and personalisation frameworks to deliver relevant, next-best-action experiences across channels * Partner for Delivery: Work closely with Marketing, Digital and Content leaders to translate lifecycle strategy into in-channel activity and continuous optimisation * Own Performance Insight: Define KPIs and lead reporting, delivering clear, actionable insight on what’s driving performance * Champion Test & Learn: Embed experimentation to contin
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