Nuffield Health

Healthcare

HeadofCustomerValue&Performance

£135–185k ~AI est. London, England, United Kingdom FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Head of Customer Value & Performance at Nuffield Health. Skills: Customer Value, Customer Performance, Lifecycle Strategy, Personalised Engagement. Lead MarTech & Transformation. Own implementation of marketing technology stack”

What You'll Achieve.

Deliver real commercial impact; Drive business forward; Improve customer value; Improve customer retention; Improve customer lifetime value

Industry & Context.

Healthcare
Problems you'll solve

Data-driven decision making

What They're Looking For.

Must Have

Significant senior experience in CRM, Significant senior experience in Customer Marketing, Significant senior experience in Lifecycle Marketing, Significant senior experience in Marketing Performance, Significant senior experience in Analytics, Proven expertise in designing end-to-end customer lifecycle strategies, Data literacy, Clear communication skills, Understanding of governance, Understanding of UK GDPR, Understanding of customer trust

Nice to Have

Experience with modern MarTech, Experience with decisioning stack implementation, Experience with data-led customer journey orchestration, Experience with segmentation, Experience with targeting, Experience with contact strategy, Experience with decisioning frameworks, Experience with personalisation frameworks, Experience with next-best-action experiences, Experience with in-channel activity, Experience with continuous optimisation, Experience with reporting, Experience with experimentation, Experience with customer value improvement, Experience with retention improvement, Experience with lifetime value improvement, Experience with growth opportunities identification, Experience with data analytics capabilities, Experience with BI teams, Experience with Technology teams, Experience with compliant marketing practices, Experience with balancing commercial impact, Experience with long-term customer trust

What You'll Do.

Lead MarTech & Transformation

Own implementation of marketing technology stack

Own implementation of decisioning stack

Drive shift to data-led customer journey orchestration

Drive shift to behaviour-driven customer journey orchestration

Shape end-to-end customer lifecycle

Own end-to-end customer lifecycle

Establish decisioning frameworks

Establish personalisation frameworks

Deliver relevant experiences

Deliver next-best-action experiences

Work with Marketing leaders

Work with Digital leaders

Work with Content leaders

Translate lifecycle strategy into in-channel activity

Translate lifecycle strategy into continuous optimisation

Deliver actionable insight

Embed experimentation

Improve customer value

Improve customer retention

Improve customer lifetime value

Identify growth opportunities

Shape data capabilities

Shape analytics capabilities

Oversee compliant marketing practices

Oversee customer-centric marketing practices

How You'll Work.

Team & Collaboration

Marketing leaders; Digital leaders; Content leaders; BI teams; Technology teams

Communication Scope

Executive-ready narratives

Full Job Description

**Head of Customer Value and Performance** **Barbican, London | Hybrid Working | Permanent | Full-Time** **Competitive salary available, depending on experience** **37.5 hours per week** At Nuffield Health, we’re committed to building a healthier nation—combining our expertise in fitness and wellbeing with our award-winning healthcare services. As the UK’s largest healthcare charity, we place our customers at the heart of everything we do, continuously evolving how we engage, support and inspire them to live healthier lives. **The Role** This is a rare opportunity to shape the future of customer growth as our **Head of Customer Value & Performance**. You’ll lead a major transformation—redefining how we engage customers across the entire lifecycle through data-led, decision-driven journeys that deliver real commercial impact. Harnessing the power of modern MarTech, you’ll embed personalised, insight-driven engagement at scale, bringing clarity, pace and precision to performance. Working at the heart of Marketing, Digital and Content leadership, you’ll turn strategy into meaningful, measurable outcomes that drive the business forward. **Key Responsibilities** * Lead MarTech & Transformation: Own the implementation of a modern marketing technology and decisioning stack, driving the shift to data-led, behaviour-driven customer journey orchestration * Define Lifecycle Strategy: Shape and own the end-to-end customer lifecycle, including segmentation, targeting and contact strategy * Drive Personalised Engagement: Establish decisioning and personalisation frameworks to deliver relevant, next-best-action experiences across channels * Partner for Delivery: Work closely with Marketing, Digital and Content leaders to translate lifecycle strategy into in-channel activity and continuous optimisation * Own Performance Insight: Define KPIs and lead reporting, delivering clear, actionable insight on what’s driving performance * Champion Test & Learn: Embed experimentation to contin

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