Paired
DTC Supplement
HeadofCRO
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Head of CRO at Paired. Skills: Landing page optimization, Conversion rate optimization, Direct-response marketing, Performance marketing. Own landing page ecosystem. Manage landing page ecosystem”
What You'll Achieve.
Drive next phase of growth; Scale what works
Industry & Context.
Identify conversion bottlenecks; Implement improvements; Analyze performance metrics; Identify optimization opportunities
What They're Looking For.
Must Have
Proven experience building landing pages, Proven experience managing landing pages, Proven experience optimizing landing pages, Proven experience with sales funnels, Experience running A/B tests, Experience making decisions based on data, Experience working with paid acquisition teams, Experience managing multiple projects, Experience managing multiple stakeholders, Written communication skills, Copy evaluation skills
Nice to Have
Experience in supplements, Experience in health, Experience in wellness, Experience in consumer products, Experience working with DACH markets, Familiarity with Native Advertising platforms, Experience managing copywriters, Experience managing creative teams, Experience with Shopify, Experience with ecommerce technologies
What You'll Do.
Own landing page ecosystem
Manage landing page ecosystem
Run landing page testing framework
Optimize landing page testing framework
Track landing page performance
Select landing page winners
Implement landing page learnings
Develop new landing page systems
Launch new landing page systems
Optimize new landing page systems
Collaborate with media buyers
Collaborate with creative teams
Collaborate with copywriters
Create high-converting landing pages
Identify conversion bottlenecks
Implement bottleneck improvements
Establish landing page processes
Refine landing page processes
Establish operational workflows
Refine operational workflows
Manage external copywriters
Manage internal copywriters
Ensure pipeline of concepts
Analyze conversion rates
Analyze customer acquisition costs
Analyze funnel performance
Act as primary contact
Liaise with landing page production
Liaise with paid media teams
Liaise with creative stakeholders
How You'll Work.
Team & Collaboration
Media buyers; Creative teams; Copywriters; Paid acquisition teams; Landing page production; Creative stakeholders
Communication Scope
Written communication; Copy evaluation
Process & Methodology
Managing multiple projects, Managing multiple stakeholders
Full Job Description
Paired is a global recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located. ### About Our Clients Our client is a fast-growing DTC supplement company generating over €1M per month in revenue across the DACH market. They have built a unique performance-driven marketing system where landing pages compete against one another based on real business outcomes, not opinions. The company operates with a strong direct-response mindset, continuously testing new ideas, optimizing customer acquisition funnels, and scaling what works. They are looking for a Head of Landing Pages to take ownership of their conversion infrastructure and help drive the next phase of growth. ### Responsibilities * Own and manage the company’s landing page ecosystem across acquisition channels. * Run and optimize a data-driven landing page testing framework, including performance tracking, winner selection, and implementation of learnings. * Develop, launch, and optimize new landing page systems for emerging acquisition channels, including Native Advertising. * Collaborate with media buyers, creative teams, and copywriters to create high-converting landing page experiences. * Lead ongoing conversion rate optimization (CRO) initiatives through testing, analysis, and experimentation. * Identify conversion bottlenecks and implement improvements based on performance data. * Establish and refine landing page processes, documentation, and operational workflows. * Manage external or internal copywriters and ensure a steady pipeline of high-performing landing page concepts. * Analyze key metrics including ROAS, conversion rates, customer acquisition costs, and funnel performance. * Act as the primary point of contact between landing page production, paid media teams, and creative stakeholders. **R
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