Motorway
Used car marketplace
HeadofCreative
“Head of Creative at Motorway. Skills: Creative vision, Brand identity, Design system, Creative direction, Narrative, Visual identity, AI creative strategy, Commercial mindset, AI-native approach, Strategic leader, Hands-on creative authority. Set the Creative Bar. Build the ‘Motorway Brand World’”
What You'll Achieve.
Ensure everyone gets the best deal; Redefined the experience of selling a car; Help change an industry for the better; Make Motorway so distinctive we aren't just a category choice for humans, but the recommended brand within AI search; Balance creative quality and brand consistency with massive productivity gains; Prove that great creative delivers; Ensure agency work is impactful and lands sign-off-ready
Industry & Context.
What They're Looking For.
Must Have
Senior creative leader with proven experience in a Head of Creative or equivalent role at a scaled consumer, D2C, or marketplace business., A portfolio that demonstrates both elite brand-building craft and measurable impact across performance, social, and digital channels., Track record of leading and developing in-house creative teams alongside external agency and production partner relationships., Experience operating a tiered creative delivery model, with the ability to balance craft on flagship work with the fast turnarounds and high volume of agile creative., A commercial mindset - comfortable connecting creative decisions to performance metrics and brand growth, not just aesthetic or craft rationale., An AI-native approach - a working POV on AI creative tooling and how its reshaping creative production, brand discovery and distinctiveness., A confident, low-ego leader who can hold a creative point of view under pressure, give and receive direct feedback, and operate as a peer to senior cross-functional partners., Comfortable both as a strategic leader (defining vision, championing direction) and a hands-on creative authority (approving briefs, shaping work, holding the bar).
Nice to Have
B2B marketing experience is a plus (Motorway's creative spans both car seller and dealer audiences).
What You'll Do.
Build the ‘Motorway Brand World’
Run a High-Velocity Studio
Own the AI Creative Strategy
Drive Commercial Performance
Build a Culture of Creative Excellence
Direct External Partners
Partner with Creative Ops
How You'll Work.
Team & Collaboration
Collaborating seamlessly with senior stakeholders; Partner with Product Design; Operate as a peer to senior cross-functional partners; Partner with Creative Ops
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