Motorway
Used car marketplace
HeadofCreative
Neural analysis suggests this role is
optimal for Senior candidates.
“Head of Creative at Motorway. Skills: Creative vision, Brand identity, Design system, Creative direction, Narrative, Visual identity, AI creative strategy, Commercial mindset, AI-native approach, Strategic leader, Hands-on creative authority. Set the Creative Bar. Build the ‘Motorway Brand World’”
What You'll Achieve.
Ensure everyone gets the best deal; Redefined the experience of selling a car; Help change an industry for the better; Make Motorway so distinctive we aren't just a category choice for humans, but the recommended brand within AI search; Balance creative quality and brand consistency with massive productivity gains; Prove that great creative delivers; Ensure agency work is impactful and lands sign-off-ready
Industry & Context.
What They're Looking For.
Must Have
Senior creative leader with proven experience in a Head of Creative or equivalent role at a scaled consumer, D2C, or marketplace business., A portfolio that demonstrates both elite brand-building craft and measurable impact across performance, social, and digital channels., Track record of leading and developing in-house creative teams alongside external agency and production partner relationships., Experience operating a tiered creative delivery model, with the ability to balance craft on flagship work with the fast turnarounds and high volume of agile creative., A commercial mindset - comfortable connecting creative decisions to performance metrics and brand growth, not just aesthetic or craft rationale., An AI-native approach - a working POV on AI creative tooling and how its reshaping creative production, brand discovery and distinctiveness., A confident, low-ego leader who can hold a creative point of view under pressure, give and receive direct feedback, and operate as a peer to senior cross-functional partners., Comfortable both as a strategic leader (defining vision, championing direction) and a hands-on creative authority (approving briefs, shaping work, holding the bar).
Nice to Have
B2B marketing experience is a plus (Motorway's creative spans both car seller and dealer audiences).
What You'll Do.
Build the ‘Motorway Brand World’
Run a High-Velocity Studio
Own the AI Creative Strategy
Drive Commercial Performance
Build a Culture of Creative Excellence
Direct External Partners
Partner with Creative Ops
How You'll Work.
Team & Collaboration
Collaborating seamlessly with senior stakeholders; Partner with Product Design; Operate as a peer to senior cross-functional partners; Partner with Creative Ops
Full Job Description
ABOUT MOTORWAY Motorway is the UK’s fastest-growing used car marketplace - our online-only platform connects private car sellers with thousands of verified dealers nationwide, ensuring everyone gets the best deal. Founded in 2017, our award-winning, technology-led approach has redefined the experience of selling a car. Motorway is backed by some of the world’s leading technology investors, having raised £143 million in Series C funding. This is a unique opportunity to join a fast-growing scale-up at a crucial phase of growth and help change an industry for the better. ABOUT THE ROLE We're looking for a Head of Creative to lead a best-in-class brand creative studio - shaping how Motorway shows up for every car seller and dealer in the UK. Reporting to the Director of Brand & Marketing, you'll define the creative vision for the brand, steward our brand identity and design system, and own creative direction across every tier of work - from flagship brand platforms through to performance social, B2B marketing, and in-product brand expression. The studio you lead spans designers, copywriters, creators and freelancers, supported by our network of external agencies and production partners. You'll be the creative leader stakeholders and founders turn to for judgment - setting the bar for what 'great' looks like across the business. You balance high-end aesthetic craft with the courage to take creative risks and push boundaries. You're a team leader, not just a manager, elevating the studio while collaborating seamlessly with senior stakeholders in a fast-paced environment that's actively transforming the UK's used-car market. WHAT YOU'LL DO - Set the Creative Bar: You'll be the go-to authority on creative judgment - owning quality and executional direction across every tier of work, as part of the broader marketing leadership group. - Build the ‘Motorway Brand World’: You'll lead our narrative and visual identity end-to-end, and partner with Product Design so the brand land
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