Eucalyptus

Healthcare

HeadofCreative

£120–180k ~AI est. London, United Kingdom Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Head of Creative at Eucalyptus. Skills: Creative strategy, Creative production, Performance creative, Systems building. Adapt production system. Run production system”

What You'll Achieve.

Creative quality across markets; Creative consistency across markets; Volume of production; Speed of production; Performance of creative; Strength of strategist team; Strength of partner bench

Industry & Context.

Healthcare
Problems you'll solve

Root cause analysis

What They're Looking For.

Must Have

6+ years in creative strategy, 6+ years in creative production, 6+ years in creative operations, Leading a team

Nice to Have

Healthcare industry experience, Regulated industry experience, Multi-market experience, International experience, Standing up creative function, Familiarity with performance-creative tooling, Familiarity with creative analysis, Second language, AI workflow tools, AI-assisted production

What You'll Do.

Adapt production system

Run production system

Build operating models

Shape workflows for multi-market

Shape tooling for multi-market

Shape operating models for multi-market

Hold creative quality across markets

Ensure consistent work

Ensure compliant work

Partner with Performance Growth

Partner with Product Growth

Build creative around data

Align creative and performance

Stay close to patient

Monitor platform trends

Monitor cultural shifts

Monitor competitor creative

Monitor market conversion

Build external partner network

Share winning creative

Share learnings across markets

How You'll Work.

Team & Collaboration

Local Growth Leads; Performance marketers

Communication Scope

Briefing

Process & Methodology

Roadmap planning

Full Job Description

About Eucalyptus We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care. Eucalyptus is now part of Hims as the team grows you'll share that with the local Growth Leads and performance marketers. Either way you stay hands-on enough to do the work, not just hand it off Adapt and run the production system: build on the workflows, tooling, and operating models already proven in our UK and Australia creative teams, get the international team running on them, and shape them for a multi-market context while holding quality and speed as volume grows Own creative quality across markets: consistent, on-brand, and compliant work that performs, with final QA against brand, creative, and regulatory standards Partner tightly with Performance and Product Growth so creative is built around what the data says works, and so creative and performance pull in the same direction rather than sitting in silos Stay close to the patient and the market: platform trends, cultural shifts, competitor creative, and what actually converts in each market Build the talent bench and the culture: hire, coach, and grow your strategists, and a trusted network of external partners you can flex up and down Share winning creative and learnings across markets so a win in one place reaches the others quickly This role is ideal for someone who wants to own the whole creative engine, both the strategy and the production, and is happy building it lean before it scales. As markets grow and build local teams, creative strategy will increasingly sit with the local growth teams, and this role is expected to split into separate strategy and production leadership. You'll be measured on creative quality and consistency across markets, the volume and speed of production, the performance of the creative your team ships, and the strength of the strategist team and partner bench you bu

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