Athleta
apparel, lifestyle
HeadofCreative
Neural analysis suggests this role is
optimal for Lead candidates.
“Head of Creative at Athleta. Skills: creative direction, brand storytelling, team building, collaboration, execution excellence. Lead and evolve a creative strategy that authentically connects with women and girls, inspiring confidence, movement, and connection.. Champion creative concepts that build belonging and purpose across retail, digital, social, packaging, and experiential channels.”
What You'll Achieve.
driving creative excellence that connects purpose, performance, and community; evolve how customers experience and engage with the Athleta brand; drive engagement and strengthen brand connection; strengthens Athleta’s market distinction; inspire meaningful consumer action; maximize brand and business impact; deliver a cohesive and inspiring brand experience
Industry & Context.
Ability to assess and optimize creative performance against business goals
Willingness to travel as needed to support creative initiatives and cross-functional collaboration.
What They're Looking For.
Must Have
10+ years of progressive creative direction experience within apparel, lifestyle, or agency environments, Proven success driving brand evolution through emotionally resonant, purpose-driven creative work, Experience developing and mentoring diverse, high-performing creative teams, ability to build trust and alignment across internal partners and external agencies, Expertise in design, photography, and digital best practices with a understanding of omnichannel marketing, Ability to assess and optimize creative performance against business goals, Exceptional storytelling, presentation, and interpersonal skills
What You'll Do.
Lead and evolve a creative strategy that authentically connects with women and girls
Champion creative concepts that build belonging and purpose across retail
and experiential channels.
Ensure all creative expressions reflect Athleta’s unique brand voice
maintaining consistency and emotional resonance across every touchpoint.
Leverage consumer and cultural insights to inform creative decisions that drive engagement and strengthen brand connection.
Define and execute a holistic creative vision aligned with Athleta’s long-range brand plan and marketing strategy.
Drive a high-performance creative culture that values inclusivity
Partner with Brand Marketing
and Visual Merchandising to ensure creative direction supports business goals and strengthens Athleta’s market distinction.
Collaborate with external agencies to deliver integrated campaigns that uphold brand integrity and inspire meaningful consumer action.
Build and inspire a diverse
world-class creative organization through mentorship
and ongoing development.
Attract and retain exceptional creative talent with a focus on growth
Encourage cross-functional partnership to align creative execution with marketing and brand storytelling.
Celebrate the collective success of creative teams who bring Athleta’s mission and values to life.
Partner with creative operations and production teams to implement efficient processes that enable impactful
Lead creative innovation by exploring emerging trends
and new formats that keep Athleta relevant and aspirational.
Measure and assess creative effectiveness
optimizing output to maximize brand and business impact.
Champion creative consistency across all channels—retail
and events—to deliver a cohesive and inspiring brand experience.
How You'll Work.
Team & Collaboration
partnering cross-functionally across Marketing, Product, Visual Merchandising, and external creative agencies; build trust and alignment across internal partners and external agencies; Encourage cross-functional partnership to align creative execution with marketing and brand storytelling
Communication Scope
Exceptional storytelling, presentation, and interpersonal skills
Full Job Description
## About the Role The Head of Creative for Athleta leads the brand’s visual identity and storytelling across all consumer touchpoints, driving creative excellence that connects purpose, performance, and community. This role is central to expressing Athleta’s mission of igniting the limitless potential of women and girls through powerful, purpose-driven creative work that inspires movement and belonging. Reporting directly to the Chief Marketing Officer, the Head of Creative is a key member of the Athleta Leadership Team and oversees the internal creative organization—including art direction, copywriting, design, and styling—while partnering cross-functionally across Marketing, Product, Visual Merchandising, and external creative agencies. This leader will champion emotionally resonant, strategically grounded creative that evolves how customers experience and engage with the Athleta brand. The Head of Creative will cultivate a diverse and high-performing team that leads with imagination, collaboration, and accountability. By building a culture grounded in inclusion, inspiration, and innovation, this role will ensure Athleta’s creative output reflects the brand’s purpose and elevates its position as a leading performance lifestyle company for women and girls. At Athleta, how we reach our results is just as important as the results themselves. This leader will model our values-based leadership behaviors, fostering integrity, creativity, and shared success. Through the Power of We, the Head of Creative will help bring Athleta’s vision to life through powerful storytelling and world-class creative expression. Salary Range: $320,000 - $350,000 USD Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements. ## What You'll Do Center on the Customer * Lead and evolve a creative strategy that aut
Applying for this Head of Creative role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Workday
- Workday has a multi-step form — save your progress after every section.
- "Apply With LinkedIn" can fail or lose data; manual entry is more reliable.
- Watch for the "Submit for Review" final step — hitting "Save" alone does not submit.
- Job requisition numbers are useful when following up with HR by email.
ANONYMOUS · UNFILTERED
What do employees actually say about Athleta?
Real rants from real employees. Read before you apply.