Athleta
apparel, lifestyle
HeadofCreative
“Head of Creative at Athleta. Skills: creative direction, brand storytelling, team building, collaboration, execution excellence. Lead and evolve a creative strategy that authentically connects with women and girls, inspiring confidence, movement, and connection.. Champion creative concepts that build belonging and purpose across retail, digital, social, packaging, and experiential channels.”
What You'll Achieve.
driving creative excellence that connects purpose, performance, and community; evolve how customers experience and engage with the Athleta brand; drive engagement and strengthen brand connection; strengthens Athleta’s market distinction; inspire meaningful consumer action; maximize brand and business impact; deliver a cohesive and inspiring brand experience
Industry & Context.
Ability to assess and optimize creative performance against business goals
Willingness to travel as needed to support creative initiatives and cross-functional collaboration.
What They're Looking For.
Must Have
10+ years of progressive creative direction experience within apparel, lifestyle, or agency environments, Proven success driving brand evolution through emotionally resonant, purpose-driven creative work, Experience developing and mentoring diverse, high-performing creative teams, ability to build trust and alignment across internal partners and external agencies, Expertise in design, photography, and digital best practices with a understanding of omnichannel marketing, Ability to assess and optimize creative performance against business goals, Exceptional storytelling, presentation, and interpersonal skills
What You'll Do.
Lead and evolve a creative strategy that authentically connects with women and girls
Champion creative concepts that build belonging and purpose across retail
and experiential channels.
Ensure all creative expressions reflect Athleta’s unique brand voice
maintaining consistency and emotional resonance across every touchpoint.
Leverage consumer and cultural insights to inform creative decisions that drive engagement and strengthen brand connection.
Define and execute a holistic creative vision aligned with Athleta’s long-range brand plan and marketing strategy.
Drive a high-performance creative culture that values inclusivity
Partner with Brand Marketing
and Visual Merchandising to ensure creative direction supports business goals and strengthens Athleta’s market distinction.
Collaborate with external agencies to deliver integrated campaigns that uphold brand integrity and inspire meaningful consumer action.
Build and inspire a diverse
world-class creative organization through mentorship
and ongoing development.
Attract and retain exceptional creative talent with a focus on growth
Encourage cross-functional partnership to align creative execution with marketing and brand storytelling.
Celebrate the collective success of creative teams who bring Athleta’s mission and values to life.
Partner with creative operations and production teams to implement efficient processes that enable impactful
Lead creative innovation by exploring emerging trends
and new formats that keep Athleta relevant and aspirational.
Measure and assess creative effectiveness
optimizing output to maximize brand and business impact.
Champion creative consistency across all channels—retail
and events—to deliver a cohesive and inspiring brand experience.
How You'll Work.
Team & Collaboration
partnering cross-functionally across Marketing, Product, Visual Merchandising, and external creative agencies; build trust and alignment across internal partners and external agencies; Encourage cross-functional partnership to align creative execution with marketing and brand storytelling
Communication Scope
Exceptional storytelling, presentation, and interpersonal skills
Applying for this Head of Creative role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Workday
- Workday has a multi-step form — save your progress after every section.
- "Apply With LinkedIn" can fail or lose data; manual entry is more reliable.
- Watch for the "Submit for Review" final step — hitting "Save" alone does not submit.
- Job requisition numbers are useful when following up with HR by email.
ANONYMOUS · UNFILTERED
What do employees actually say about Athleta?
Real rants from real employees. Read before you apply.