HeadofContentMarketing

ABOUT US We are Playbook, a leading creator platform for fitness, health, and wellness. Our mission is to help fitness creators build sustainable businesses, while enabling hundreds of thousands of users to live healthier lives. We are a fast-growing company in the creator economy space, operating as a remote-first, product-driven team that values ownership, direct communication, and a strong growth mindset. We believe in "drivers, not passengers": everyone is encouraged to take responsibility, think proactively, and act like an owner. ROLE OVERVIEW We are hiring a Head of Content Marketing to own and grow Playbook's content function. This is a senior, high-ownership role for an operator who has built content engines before and wants to do it again, with a sharper brand and a bigger upside this time. You will set the strategy, build the team, and ship the work. The first phase is hands-on; we want a leader who can produce at a high level themselves while the function is being built, and who knows how to balance short term priorities with the long term bets. This role works closely with leadership across Growth, Product Marketing, and the Creator Team, and reports to the Head of Growth. We are not looking for a prescriptive role. We are looking for the person who develops the playbook. RESPONSIBILITIES - Own the content strategy across organic search, social, video, written, podcast, and creator enablement. Define what we do, what we do not do, and why. - Set and maintain the editorial bar. Establish the production workflows, the quality standard, and the cadence the team can sustain. - Lead with the work. In your first phase, you will write, produce, and ship a meaningful share of the content yourself. We expect senior leaders to model the bar. - Build the team. Identify the right roles, hire the right people, and develop them. - Drive measurable outcomes. Define a small set of content KPIs and build the reporting that ties content output to pipeline, signups, and r