Informa Group Plc.
Events
HeadofCommercialStrategy
“Head of Commercial Strategy at Informa Group Plc.. Skills: Commercial Strategy, Revenue Growth, Team Leadership, Strategic Planning, Relationship Management, Digital Marketing, Event Management, Analytical Skills. Developing and implementing commercial strategies according to company goals and objectives aiming to accelerate growth. Conduct market research and analysis to create detailed business plans on commercial opportunities”
What You'll Achieve.
Driving revenue growth; Enhancing brand visibility; Fostering customer satisfaction; Accelerate growth; Maximise growth through personalized partnerships; Drive incremental revenue growth; Enhance customer satisfaction; Identify new opportunities and expand existing accounts; Deliver new revenue opportunities; Strengthening brand presence; Shape compelling digital campaigns and sponsorship propositions; Maximise cross-sell and upsell opportunities; Drive exhibitor engagement; Increase exhibitor spending; Foster vertical expansion; Deliver successful events; Deliver exceptional experiences for exhibitors; Capitalise commercial growth
Industry & Context.
Problem-solving; Solution oriented
Ability and availability for extensive travel (appx. 1-2 times per month), Work in-person with each other, or with customers and partners, three days a week or more, Flexibility and support to work from home or remotely when not in the office or at an Informa event, Take up to 4 days per year to volunteer, with charity match funding available, Work from (almost!) anywhere for up to four weeks a year, Monthly commuting and travel costs and reimbursed based on your distance between your home and the office
What They're Looking For.
Must Have
Proven experience in directly managing teams at senior level, Proven track record in driving ancillary revenues, including sponsorship, digital, and lead insights, Innovative mindset and a passion for driving transformation, Solution oriented and customer focused, Demonstrates leadership skills, with a culture of seeking to understand employees and customers
Nice to Have
Experience using Salesforce is highly desirable
What You'll Do.
Developing and implementing commercial strategies according to company goals and objectives aiming to accelerate growth
Conduct market research and analysis to create detailed business plans on commercial opportunities
Build and maintain profitable partnerships with internal and external key stakeholders
Monitor performance of commercial activities using key metrics and prepare reports for senior management
Assist in setting financial targets and budget development and monitoring
Lead and mentor a team of Key Account Managers to maximise growth through personalized partnerships
Strengthen key account relationships to drive incremental revenue growth and enhance customer satisfaction
Develop and implement strategies to identify new opportunities and expand existing accounts
Provide leadership and guidance to the Customer Success Manager
Drive digital innovation and sponsorship strategy
delivering new revenue opportunities and strengthening brand presence
including leadership of the Agile Sponsorship Hub
Collaborate with internal teams and external partners to create impactful digital and sponsorship packages
Leverage market intelligence and audience insights to shape compelling digital campaigns and sponsorship propositions
Work alongside the Customer Success Manager to identify and maximise cross-sell and upsell opportunities across Key Accounts
and Business Development teams
Utilise insights and customer feedback to drive exhibitor engagement
and foster vertical expansion
Ensure seamless coordination between internal teams and external vendors to deliver successful events and deliver exceptional experiences for exhibitors
Work with the local team to deliver on yearly sales plan together with key stakeholders (Brand
Sponsorship and Marketing) and update sales plan where needed throughout the year
based on market research and analytics
Develop a good understanding of the competitive local understanding and staying current on trends impacting clients and customers and develops strategies to capitalise commercial growth
How You'll Work.
Team & Collaboration
Build and maintain profitable partnerships with internal and external key stakeholders; Collaborate with internal teams and external partners to create impactful digital and sponsorship packages; Work alongside the Customer Success Manager to identify and maximise cross-sell and upsell opportunities across Key Accounts, Accounts, and Business Development teams; Ensure seamless coordination between internal teams and external vendors to deliver successful events and deliver exceptional experiences for exhibitors; Work with the local team to deliver on yearly sales plan together with key stakeholders (Brand, Content, Sponsorship and Marketing)
Communication Scope
Impeccable people skills
Process & Methodology
Project Management Skills
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