HeadofBrand&Content

At Lapel, we believe the most hospitable companies win. We're building the data, infrastructure, and tools that help customer-facing teams understand every customer and act on that insight at scale throughout the entire customer lifecycle. Most internet businesses want to treat customers well, but their tools work against them. We’re building the layer that makes every interaction feel personal again: unifying context, coordinating action, and closing the gap between intent and experience. It’s a technically ambitious challenge spanning data infrastructure, AI, and systems design – with a deeply human outcome: helping software companies serve people better. We call it hospitality at scale. We’re well-funded, backed by top-tier investors, and already working with incredible companies, from fast-growing startups to large enterprises. We’ll share more details when we talk. ABOUT THIS ROLE Lapel is building a new category of software, and how the market understands it starts with how we talk about it. You'll own the voice, narrative, and external presence: the writing, the launches, the brand system applied across every customer surface. You'll work as a close creative partner to the founders on everything we put out, and with the team to shape strategy end-to-end.   WHAT YOU'LL DO - Develop and maintain Lapel’s brand voice and positioning across every external surface - Shape how the market understands and talks about a new category of software - Write content that builds Lapel's public presence - Translate complex product concepts into sharp, compelling external content - Own the marketing engine across written, video, and launch formats - Support frequent product launches with structured narratives and polished assets - Brief and manage freelance writers, designers, and video editors - Operate as a close creative partner to the founders   YOU'LL THRIVE IN THIS ROLE IF YOU - Have 3+ years of experience owning brand, content or narrative at a tech company - Are a genui