HeadofBrand&Content

At Lapel, we believe the most hospitable companies win. We're building the data, infrastructure, and tools that help customer-facing teams understand every customer and act on that insight at scale throughout the entire customer lifecycle. Most internet businesses want to treat customers well, but their tools work against them. We’re building the layer that makes every interaction feel personal again: unifying context, coordinating action, and closing the gap between intent and experience. It’s a technically ambitious challenge spanning data infrastructure, AI, and systems design—with a deeply human outcome: helping software companies serve people better. We call it hospitality at scale. We’re well-funded, backed by top-tier investors, and already working with incredible companies, from fast-growing startups to large enterprises. We’ll share more details when we talk. WHAT YOU'LL DO - Develop and maintain Lapel’s brand voice and positioning across every external surface - Shape how the market understands and talks about a new category of software - Write content that builds Lapel's public presence - Translate complex product concepts into sharp, compelling external content - Own the marketing engine across written, video, and launch formats - Support frequent product launches with structured narratives and polished assets - Brief and manage freelance writers, designers, and video editors - Operate as a close creative partner to the founders YOU'LL THRIVE IN THIS ROLE IF YOU - Have 3+ years of experience owning brand, content or narrative at a tech company - Are a genuinely compelling writer, not just a content producer - Have strong strategic instincts and can connect product, market, and culture into a coherent story - Understand how attention works online and know what founders & operators pay attention to - Have a high bar for taste and can immediately tell what's sharp versus generic - Have executed end-to-end across launches, content systems, and distribution -