Insify
insurtech
HeadofBrand
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Head of Brand at Insify. Skills: Brand strategy, Brand positioning, Brand voice, Brand campaigns. Set brand strategy. Set brand positioning”
What You'll Achieve.
Insify is brand European SMEs name first; Unaided brand recall; Organic demand; Trust SMEs feel
Industry & Context.
Solve real problems
What They're Looking For.
Must Have
8+ years in brand, Experience leading brand at consumer or SME-facing company, Taken a brand from scrappy to credible, Willing to go deep on insurance product, Process feedback strategically, Scrappy and commercially savvy, Write well
Nice to Have
Experience with brand storytelling, Experience with CRM, Experience with design, Experience with Meta, Experience with TikTok, Experience with Google, Experience with TV
What You'll Do.
Set brand positioning
Turn strategy into work
Set bar for ownership
Become deep product expert
Bring product knowledge into decisions
Own brand health metrics
Report on brand health metrics
Shape brand appearance
Measure brand campaigns
Make every euro count
Bring scrappy alternatives
Negotiate hard with vendors
Own external agency relationships
Manage agency delivery
Escalate agency issues
Read customer-facing concepts
Ensure brand judgment
Ensure audience sensitivity
Partner on positioning
How You'll Work.
Team & Collaboration
Partner with management team; Partner with Growth; Partner with Product; Partner with Ops; Partner with Design; Work with writers; Work with designers; Work with content managers
Communication Scope
Edit tagline; Draft manifesto; Brief designer
Full Job Description
## Description About Insify At Insify, we’re reinventing business insurance for the people who actually need it: entrepreneurs. Fast, simple, and fair. We’re a fast-growing European Series B insurtech making it easier than ever for freelancers and SMEs to get covered. No paperwork. No endless calls. Just smart, digital insurance that fits the way entrepreneurs work. Our team knows how to build and scale successful companies, from HelloFresh and Bloomon to SumUp, and we’ve raised over €25M from top investors like Accel, Frontline Ventures, Visionaries Club, and Nico Rosberg. We started in the Netherlands, expanded to France and Germany, and we’re just getting started. The next chapter of insurance is being written right here, and we’re looking for people who want to build it with us. How we work At Insify, we’re building more than just an insurance company—we’re creating a culture that’s bold, caring, and built to make a real difference. Everything we do is driven by our core values: grit, impact, care, and entrepreneurship. We show up with passion and perseverance. We solve real problems and put people first—especially our customers. And we’re always looking for smarter, faster, more human ways to do things. That’s also why we’ve chosen a pro-office approach. We believe that working together, face to face, sparks creativity, builds stronger teams, and helps us learn faster—especially for new joiners. From spontaneous brainstorms to shared lunches, being in the same space makes the magic happen. Joining Insify means being part of a team that truly backs each other and the entrepreneurs we serve. If you’re ready to grow, innovate, and help reshape the insurance industry from the inside out—we’d love to meet you. Growth Team We’re the team that makes sure the world knows who we are and why that matters. From performance marketing to brand storytelling, CRM to standout design, we take care of every part of the customer journey. We work across channels like Meta, TikTok
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